Learn How to Leverage Publicity to YOUR Advantage with Esther Kiss [PODCAST 125]

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Learn How to Leverage Publicity to YOUR Advantage with Esther Kiss [PODCAST 125]

 

What if you could use publicity to get more credibility, more exposure, leads, sales and visibility? Imagine what that would do for your business! Would YOU like to know some of the inside secrets to get publicity that translates into growth, leads, sales, and revenue?

Today’s guest is a publicity expert!

Esther Kiss is the founder of Born to Influence, a boutique publicity firm. She specializes in helping experts like YOU get more publicity, leads, and sales. Esther has been featured on TV, in newspapers, magazines, and on top podcasts in the world – AND she helps her clients do that TOO!  

In today’s episode you’ll discover how to use publicity, avoid some of the biggest mistakes people make in publicity, and why it leads to almost no ROI for people following traditional PR advice, and what you can do instead.

 

Here’s a glimpse of what you’ll learn in this show:

 

  • What is publicity done right? [4:00]
  • The common mistakes regarding publicity & tips from Esther! [6:30]
  • The #1 mistake people make with PR
  • Follow this formula:  Provide something that people ________, plan out your _______, and lead to an ___________
  • 1-3 game changing strategies from Esther that you can use today; [10:30]
  • The #1 thing to have in place to maximize your PR
  • And more…

 

Resources mentioned on this episode:

 

 

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People mentioned on this episode:

 

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