Direct Response Marketing, Why The List Outweighs the Copy, and The Advertising Solution, with Brian Kurtz and Craig Simpson [PODCAST 98]
In this episode of Growth to Freedom you will discover the power of direct response marketing, why the list outweighs the copy, and the Advertising Solution from two experts in the field, Brian Kurtz and Craig Simpson.
Brian Kurtz is a direct marketing expert with over 20 years experience that has overseen the mailing of over 1.3 billion direct mail pieces, has invested more than $80 million on direct response ads, and has helped sell over 3 million books using direct response tv ads. He’s definitely an expert when it comes to direct response marketing and strategy.
Craig Simpson is the founder and owner of Simpson Direct, Inc and he helps entrepreneurs use direct mail to generate more leads, sales, and profits and has nearly 20 years of experience, coordinates about 300 projects per year, and markets everything from auto and RV
dealerships, to technical software, retail stores, real estate investment, financial services, legal professionals, diet programs, insurance, health & beauty products, and more.