How to turn writing into a career, minimize failure in business, and write copy that sells, with Ben Settle [PODCAST 47]
If you could turn your writing into a career, even if you didn’t consider yourself a good writer… and even if you are average at grammar… would you want to know how to do it?
Today’s guest, Ben Settle, is a master at increasing sales conversions for himself and other businesses. He’s a professional copywriter who’s learned from the best in the business how to research a market, write to that market’s specific pain points, and generate sales well above the industry norm. He’s convinced that he’s nothing special and that any entrepreneur can learn the skills to write to create more business, make more sales, and boost profits.
In this conversation he shares many tips and strategies to get into the minds and hearts of your prospects so that you know how to write to their real needs.