3 Pillars to Stand Out, Get More Leads, and Convert More Clients | 321

Dan Kuschell Featured Image - Episode 321

Dan Kuschell is an accomplished entrepreneur, business advisor, and author. He currently runs Breakthrough3x, a company that helps founders and entrepreneurs triple their profits and impact without multiplying their workload and their stress.

Dan has owned 11 companies since 1992, building multiple businesses with revenues exceeding eight figures before selling. He is also the host of the Growth to Freedom podcast, where he interviews industry leaders and experts in a variety of fields.

Here’s a glimpse of what you’ll learn: 

  • Dan Kuschell shares the lessons you can take away from his son’s recent experience at football camp
  • How Dan helped a client create a campaign that generated over $1.3 million in revenue
  • The three pillars that will set the stage for success in your business
  • Why you should focus on progress and growth over perfection

In this episode…

As you’re building your business, are you working toward growth and progress? Or, are you focused on achieving perfection?

For many business owners, putting perfection as their goal holds them back from ever scaling their business to success. But, when you shift your mindset and stop comparing yourself to others, you can gain greater confidence, generate more revenue, and make a bigger impact. How? Simple: start implementing the three key pillars for business growth and success today.

In this episode of Growth to Freedom, Dan Kuschell shares the three core pillars that will set the stage for your venture’s success. He also explains why you should focus on growth over perfection and tells a story of how he helped a client generate over $1.3 million using his simple strategies. Stay tuned for more!

Resources Mentioned in this episode

Sponsor for this episode

Thanks for listening to this episode of growthtofreedom.com.

Are you struggling to get a steady flow of new clients every day? Or maybe hit a plateau or hit a wall in growing your business? Well, let’s help you solve this problem today. Let’s review your business and have a conversation. You can do that for free today at breakthroughstrategycall.com. That’s breakthroughstrategycall.com.

In addition, if you’re looking for a simple way to implement some of what we’ve been talking about in today’s episode, I want to encourage you to get our free small business toolkit. You can get that at activate.breakthrough3x.com. That’s activate.breakthrough3x.com.

If you’d like access to the special resources and all the show notes for this special episode, make sure to visit growthtofreedom.com.

Episode Transcript

Dan Kuschell 0:09

Welcome to growthtofreedom.com, the show that brings you inspiration, transformation, and leadership. We’re helping you connect the dots, see the blind spots, and get unstuck. So you can go out there and create more sales, more revenue, more growth, and more importantly, how you can have a bigger impact, make it have a bigger reach, and make a bigger contribution. Is that what you want, if that’s what you want, you are gonna love today’s segment that’s inspired by my 13 year old son. Why? You know, if you don’t know, and you’re new to our world, first of all, my name is Dan Kuschell. And it’s so great to have you a part of our show today. And here’s what I will share with you. In addition to all the business stuff we’ve been doing, I’ve been doing for the last 30 years, one of the joys I have is coaching a youth football team, and my son has been playing football for the last, you know, four years roughly. And I’ve been able to be with him on this journey for the last three or so. And it’s been a ton of fun. Recently Kyler, my son had a chance to attend a quarterback football camp. And he was competing against kids who were 18, 19 years old 19 going on 20. And some of the things he learned on this journey, some of the good things that came of it. Also some of the things that maybe like you can get in the way of your future success. I don’t want to walk you through what those things are, and help you get a breakthrough, like Kyler got a breakthrough. And on top of that, you know, if you’re in a place where maybe like a lot of our clients, one of the things that we’ve discovered is a lot of, you know, good hard working people, sharp CEOs, founders from all over the globe, have been lied to who’ve been misled, unlike what is it take to be able to go out there and build a solid marketing and sales system. You know, there’s experts out there teaching you and me, even today, in this moment, you got to go out there and do 60, 70 posts a day. total nonsense, okay. Now, if I had a social media business, and I was gonna, you know, give you guidance, I would probably teach you the same thing. But I can share with you most small businesses do not need to be doing 60 to 70 posts a day, it’s a lot of wasted activity. So if you’ve ever felt like you know, I put a lot of time You know, a lot of money in or both, and I got nothing to show for it, you are gonna want to watch and listen to today’s segment, we’re going to talk about the three core pillars we have found in working with hundreds, and I mean hundreds of clients over the last few years, and what it’s taken to get success, I’m gonna lay that out for you in a few minutes. So I’d encourage you grab a pen, grab a piece of paper, jot down some notes. For this segment. Oh, by the way, if you want to come back to this episode, it’s really easy to go to growthtofreedom.com, that’s growthtofreedom.com. Look, if you’re looking for help with any of this stuff, right, maybe you’ve hit a wall, maybe you’ve hit a plateau, maybe you just need some extra guidance on one of the pillars or all three of the pillars, right? Or you’re just looking for a better way to get a daily flow of clients coming in. Right? without it being so much on you as the founder of the business and in so much distress, right, or you’re losing money or it’s costing you more now than it did just a few months ago. Right, we might be able to help. And so if that’s the case, what I’d encourage you to do is let’s have a conversation, we’ll give you the ability to take advantage of 100% free consultation, we’ll do a business review, as well as identify where you’re at where you want to go. And we’ll give you some options of how to get there. And if we can help you then certainly won’t make that invitation. And if we can’t, we’ll connect you will refer you to resources we trust that can’t It’s that simple. And so if you want to take advantage of that one on one consultation, right, you can go to breakthroughstrategycall.com, that’s breakthroughstrategycall.com, and set that up. Let’s join this segment, this episode on what you can learn from a 13 year old at a camp, a football camp and the three pillars to building your blueprint for massive momentum and success. Let’s join it in its entirety right now.

Hey, what’s up? It’s Dan here. And I want to ask you a quick question. My question to you is this. Are you going for growth? Are you going for progress? Or are you going for perfection? Right? The reason I ask is I see a lot of people focus on perfection. First they focus on, you know, getting everything exactly right. First, instead of focusing on growth and progress. You know, and here’s why I bring this up. You know, my son Kyler you may know he’s 13 years old. He plays quarterback. And so we recently had him at a camp where he was competing and playing with kids that are seniors in high school, one of the seniors is going to go play football at Washington University. And he’s six foot four, about 215 to 20. Kyler is five foot one. Now, it’s human nature that like when we’re, you know, 13 years old, or in any walk of life and go with this go with this comparison really quickly. It’s it’s really natural for someone to compare themselves to other but it’s the the curse of death in success in momentum and growth in progress. And I encourage you not to so here he is, he standing next to this six foot four giant Kyler spyphone. One. Here was the great thing, that six, four foot four, scholarship athlete, division one at a power five school after Kyler made a couple throws is encouraging the other quarterbacks who are all like ninth, actually, no, they’re all 10th 11th, mostly 11th and 12th graders are encouraging Kyler go and you can just see his confidence lift, right. And so my point is this, it doesn’t matter where you’ve been, it matters where you want to go.

It doesn’t matter where you’ve been, it matters where you want to go. - Dan Kuschell Click To Tweet

Right doesn’t matter where you’ve been, it matters where you want to go into make that focus of progress and growth, right. For example, one of our clients right now that we’re working with, is in a niche that has a lot of scalability. And because they we have proven their offer to a degree they’ve created that irresistible offer. Right. Now, you never know when an irresistible offer how compelling it is to super large masses long and the short of it is this particular client, we set up a webinar campaign, you know, we call it an education based event. Right, we set up the authority campaigns, we set up the lead building campaigns along with the education based campaigns. And over the course of about four weeks building up to this education based event or this this kind of webinar, we had 8000 people register, wait, about 2000 people attended through the process. And the long and the short of it is we made an offer and over the course of about the 10, 12 days of follow up, the campaign did over $1.3 million in revenue. Okay. Now, where are you in this? Right, you might be like Kyler, and five foot one standing next to a six foot four, Division One Power Five school athlete ready to graduate, or you might be where Kyler is or somewhere in the middle. Regardless of where you’re at, I encourage you to realize there’s three focal points in your business that will help set the stage for your foundation.

There are three focal points in your business that will help set the stage for your foundation. - Dan Kuschell Click To Tweet

Number one, authority building campaigns. Number two, build a lead campaign so that you can develop and build into the relationship. Number three, create education based events, which creates and facilitates an opportunity to make an invitation to go forward to make an offer to go forward to create a conversion opportunity. Right. And based on timing, and how awesome your offer is. A lot of times people will buy what you have to offer versus having to be sold what you have to offer. And then if you want to advance it even further, is add some optimization strategies. A phone follow up campaign, an offer by phone to the people who bought initially to offer them something else a compliment, a supplement. You know, something of that nature. Anyway, I hope this hits home for you today. Right? Doesn’t matter where you’ve been, it matters where you want to go, go for growth, go for progress over perfection, right?

Go for growth, go for progress, over perfection. - Dan Kuschell Click To Tweet

If you’re five foot one standing next to a six foot four giant, it’s okay. It’s all part of the journey, we all are at that place at one point or another, right? We’re all at one point or another. If you just keep making the growth and progress commitment day by day, you’ll be like that six foot four giant, you may be like the client I just shared, right? And at the end of the day, imagine the impact you’ll have imagine the ability to make a difference. It only takes one person, that you make a difference when that can transform their life, as well as fuel yourself, to know that you’re doing something good that you’re doing something meaningful that you’re having an impact in the world. Anyway, doesn’t matter where you’ve been. It matters where you want to go. three pillars to get in place authority campaigns, list building lead building tools to developing continue to develop the relationship and education based events. I hope you’ll take action on this and put it in place. Realize where you’re at in the journey and keep going day to day for progress and growth over perfection. That’s it. We’ll see you soon. Keep up the great work and Appreciate you. See you.

Thanks for listening to this episode of growthtofreedom.com. Are you struggling to get a steady flow of new clients every day? Or maybe hit a plateau or hit a wall and growing your business? Well, let’s help you solve this problem today. Let’s review your business and have a conversation. Do that for free today at breakthroughstrategycall.com. That’s breakthroughstrategycall.com. In addition, if you’re looking for a simple way to implement some of what we’ve been talking about in today’s episode, I want to encourage you to get our free small business toolkit. You can get that at activate.breakthrough3x.com, that’s activate.breakthrough3x.com. If you’d like access to the special resources and all the show notes for this special episode, make sure to visit growthtofreedom.com