Do you feel stuck in your business, and unable to get the results you desire because trends keep shifting? In this episode, I will help you identify what is keeping you from transforming your business and the one thing that trumps ideas, strategies, and tactics. If you are looking for you next big breakthrough, and you want a long-term model that works, this is the episode to help you get on track to build, grow, and scale with less stress and more freedom.
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What Trumps Strategy And Ideas with Dan Kuschell [Podcast 207]
Have you ever thought to yourself, “Why am I stuck? Why am I not further ahead than I thought I should be? I’m paying attention to all these experts and all these gurus and I’m still not where I want to be.” Maybe you’re at a place where you’ve hit a plateau or maybe you feel like you’ve been at a certain place for months and months, maybe even a year or two. You’re looking at the reality and go, “My costs to generate new clients is going up. If I keep at this pace, I’m going to be further behind in a relatively short period of time.” You might be asking yourself why you’re holding this squishy. Because what I’m holding in my hand and these other couple items that I’ve got from my kids may be just the thing that’s holding you back from getting the success you truly deserve. If you want to come back to this episode, you can come back to this episode at GrowthToFreedom.com/207. If you never want to miss an episode, you can go to GrowthToFreedom.com/Subscribe.
What if we could help you identify what is keeping you from transforming your business, then give you a solution to be able to put in place today, immediately, right now, right here that would give you your next big breakthrough? Would that be worth it? That’s our focus for this show. What am I holding here? What is it that’s keeping you from getting the results? The things I’m holding are probably a couple of those things. You might be saying, “Dan, I don’t understand why that squishy you’re holding or this spinner you’re holding or this slime you’re holding is the thing keeping me from getting results?” I’m here to suggest to you that maybe it is. You just don’t know it. Here’s what I mean. Do you find yourself caught up in a lot of great ideas? Do you find yourself caught up? Because you’re a learner, you’re a person who strives for growth. You’re a person who strives to get to that next level that you’re trying all kinds of new strategies, new tactics, new ideas.Entrepreneurs love new ideas. It’s their gift. It’s called the shiny object syndrome. - Dan Kuschell Click To Tweet
If you asked the people around you, maybe even asked your team if you have a team and some of the people closest to you, is there a chance that maybe you’ve got shiny object syndrome? It’s a gift of the entrepreneur. Let’s face it; we love new ideas. We love new strategy, we love to grow, hence the reason we have a show called Growth to Freedom. Many times, we chase these big strategies, these new ideas, these innovative ways to think and do things. I’m here to suggest with you, why did I choose this squishy, the spinner, and also the slime? In 2018, if you’ve been following us for any period of time, you’ve heard about my kids. My son Kyler, my daughter Kira, my daughter’s thirteen now, my son’s eleven and over the last year there’s been a couple of fads. If you have kids, you know what I mean. If you don’t, no big deal; you’ll appreciate it. One of the fads that have come and gone in the last year are these things called squishies and these things called spinners and this whole thing called slime.
As a proud parent, I will puff out my chest just a little bit. My daughter Kira and my son Kyler both have a little bit of an entrepreneurial spirit. My daughter was getting these squishies and the slime that she would make at home and she’d take it to school and sell it to her friends. Whatever they pursue is great. My son was into the spinners and he did the same thing. He was buying in bulk and then he would sell them at school to friends and such like that or trade them or whatever the case might be. My whole point is they were a fad, a lot like the things that come and go. There’s something that trumps ideas. There’s something that trumps strategy. There’s something that trumps tactics. Do you know what it is? I’m going to reveal it to you because it may be the thing that helps you get that next big breakthrough you’re looking for. That when the next new fad comes along, you’re ready to capitalize on it. When we go into a recession, which we will at some point in our economy over the next twelve to eighteen months, you’ll be ready for it if you’ve taken the time to take hold of what we’re going to share with you.
This is critical. This will make or break your business. This will be something that will separate the wheat from the chaff. It will be the thing that separates those who are part of that top 1% to 3% who make it and those who fall out of business. Would you like to know what it is? It’s not necessarily the squishy or the spinner or the slime. It’s the idea that number one, everything has a shelf life. This isn’t the only thing. You’re going to want to stick around here to make sure to get the high level. If you’re focused on better ideas, new ideas, new tactics, new strategy, and you should be as an entrepreneur, as a creative innovator, a creative visionary, a creative genius. You are that person, aren’t you? The problem is it gets in the way if you don’t have this overarching concept. There are two pieces to it. When that one squishy fad comes along, you’re there. You’re ready to capitalize on it. When this spinner fad comes along, you’re ready. When the next Facebook advertising platform hits, you’ll be ready for it.
You won’t get sucked in by all the people selling shovels to minors because you’ll already be positioned with your goldmine. Isn’t it interesting that the people who have a tendency to make the most money are not necessarily the people who are out mining gold, but rather the people selling the shovels and the wheelbarrows to those who want to go get gold? I want to challenge you to shift your mindset from being a consumer of these things and become a marketer. Focus on these two things. What is it? What is it that’s so important that it trumps the latest idea, the latest tactic, the latest strategy, the latest fad? What is it? It applies whether you’re a child, it applies whether you’re a business startup or whether you’re a business veteran and anywhere in between.You should think of what fascinates and motivates you for the next twenty years. - Dan Kuschell Click To Tweet
Number one, principle trumps strategy. Principle trumps ideas and principle trumps tactics. Principle-based models, things that are timeless versus timely. Start focusing on a bigger overarching reason. I love the Dan Sullivan question from Strategic Coach, which is, “What is it that fascinates and motivates you for the next twenty years that you would do?” Don’t look short term day-to-day, week to week, month to month, quarter to quarter, year to year, look long term. Principle-based models win for the long term. Are you building a business based on a principle-based model? If you’re not, what is it costing you? How is it holding you back? If you’re falling in love with tactics, strategy, and ideas, chances are you’re an idea machine. You’re an idea merchant. You’re a strategy merchant. You solve problems. Let’s face it, that’s probably one of your superpowers, but if you don’t have these two overarching frameworks built in, it becomes episodic.
I don’t want to see that for you. I don’t want to see you struggle in your business anymore. I don’t want to see you have the ups and downs, the inconsistencies, feeling like one month or one year, it’s great but then you struggle to get by. It doesn’t have to be that way if you start to work and build a principle-based business model. What is it that trumps strategy? What is it that trumps ideas? What is it that trumps tactics beyond even a principle-based model? It’s psychology. You think about how many people. Right now, our company got about a dozen private clients. We work with some amazing leaders in all kinds of incredible industries from people running seminars, events, and business growth models to mentoring programs and mastermind programs to the stem cell industry to energy healing and a whole lot more. Even experts in HVAC and plumbing and a whole lot more. It’s amazing the different types of industries we get a chance to tap into.
What’s so amazing is I see many people that get caught up in the tactic or the strategy. For example, one of the clients we’re working with are caught up in what project management software to use. Not that that’s a terrible thing, but there’s a bigger picture. When you’re trying to figure what tactic, what strategy and what technology should I use? These two things, the principle-based model and the psychology-based model trumps technology. Psychology and principles trump technology. Although technology is useful and it can be resourceful, it gets in the way. Don’t let technology get in the way of you and say, “Here’s an assessment I want you to do right now.” Is technology getting in the way of you making money? Are big bright ideas or shiny objects getting in the way of you making money? Is chasing after all the latest tactics and Facebook and YouTube and Google and all these different things, getting in the way of you making an impact and making money?
Is your chasing the strategy getting in the way of you being able to make the dent in the world that you deserve to make? If so, I want to challenge you to shift your thinking now, to start moving away from being so focused on this thinking. Let’s face it, you’re going to be focused on it because you’re a creative genius. That’s you. You’re an entrepreneur. You’re a business owner. You’re a difference maker. You’re a change agent in the world. We got to start to shift. We get to start to pay attention to something bigger. What is it going to fascinate and motivate you for the next twenty years, maybe longer? That’s a principle-based model. It’s based on psychology, proven over time. I’ve got a book here called Tested Advertising Methods. This book was written years ago by a guy named John Caples and foreworded by one of the legends in the world, David Ogilvy. Both of them are legends. It’s a classic.
If you read that now, there are so many principle-based concepts and psychology-based concepts in this book that applies now with the internet. It will apply in 30 to 40 to 50 more years when my kids are old enough to understand this stuff. When your kids are old enough to understand this stuff. Psychology and principle-based models trump technology, trump tactics, trump ideas. When you have the psychology-based model, when you have the principle-based model in place, it makes all of those other things more efficient and more effective. You spend your time leaning the ladder on the right wall. You spend your time doing things, doing the right things and doing things right, you and your team. Would it be worth for you to be able to do so?Psychology and principles trump technology. - Dan Kuschell Click To Tweet
I want to challenge you to take a quick assessment of your business right now from a psychological and principle-based perspective. There are six critical and I’m not going to talk about the six critical areas of it. I just want to focus on three. I want you to do a quick self check-in and here’s number one. On a scale of one to ten from a principle-based and a psychology-based model, where would you rate your marketing right now? One being lowest and ten being highest. Do a quick snapshot in your head. Don’t overthink it. One to ten, what is it? How about sales from a principle-based and psychology-based framework and mindset? On a scale of one to ten, ten being the greatest, one being lowest, where would you rate your current sales model or sales process in your company?
Then hiring, because let’s face it, if you can sell and you can market effectively, this means you can leverage and do more with less. You’re able to squeeze the lemon and get the juice out of the lemon. Adding talent allows you to multiply your capabilities. These are some of the greatest multipliers and there are three other parts of the company but we won’t spend time now to talk about it. From a psychology and principle-based model, what’s your hiring model like in your company? One to ten, ten being greatest, one being lowest. How would you rate it? If you’re not at a ten right now in those three areas, I want you to stop and think. I challenge you to do this because this is power when you take the time to hone in on this. What’s missing in your marketing model from a psychological and principle-based model that would take it from wherever it is? It might be a two, it might be a five, it might be a seven, I don’t know, whatever it is for you. What would have to happen for it to become a ten?
Tune in on what you think would have to happen. Then go to the next one which is sales. What do you think would have to happen to take it from wherever it is right now to a ten. From a hiring perspective, what would have to happen for you to go from wherever you are to a ten? There’s magic in that. What I want for you is to take the time to tune in on this, whether it’s our programs or other people’s programs that do focus on the psychology and principle-based models. Your kids, my kids, there’s going to be another squishy phenomenon. There’s going to be another movie like The Secret. There’s going to be another avatar. An avalanche of momentum around something. When that momentum comes, wouldn’t it be great if you were at the right place at the right time to capitalize on it? That doesn’t happen by accident. There are certain business owners that when the market goes down, they’re still positioned from a psychological and principle-based model to capitalize on the market.It’s great to safeguard yourself whether the market goes up or down. - Dan Kuschell Click To Tweet
When the market goes up because they have a psychological and principle-based method and model, they’re able to capitalize on them. Wouldn’t it be great to safeguard yourself whether the market goes up or down? There are ways you can do that. I’m holding this squishy just as a metaphor. It was very popular for my kids, but the fads come and go, don’t they? I remember years ago, Google at that time, the low cost per click was a fad. Lots of people were in business. They were making millions and then suddenly it changed. The algorithm has changed and dozens and hundreds of people that I know of as friends lost their business. We’ve all been impacted this way in one way or another. When you have a psychological and principle-based model in place, then have supporting strategies, supporting tactics, supporting ideas, and supporting technology as your Parthenon, there’s no limit to what you can do. If you’re not at a ten in those three key areas of marketing, sales, and hiring, what would have to happen for you to be able to put it in place?
Hopefully, some of what we’ve shared with you has inspired you to take action, has inspired you to reflect and to go out there and start making the pivots. Make the shifts to safeguard your business, not only to protect your business, but also to grow it and to scale it so that you can do more with less and you can have a bigger impact. You can have a bigger reach and you can have a bigger contribution. If that’s what you want, then I encourage you to go through this assessment. Sit down and take the idea. If there’s a way we can help you, I encourage you to reach out to us. If you haven’t gotten the chance to take advantage of our planning strategy tool that’s based on principle and psychology-based models, you can go to Breakthrough3X.com/plan.
The framework of that model is why traditional goal setting doesn’t work and what to do instead. If you’d like to have a blueprint and a plan not only for you but for your team to be more productive, more effective, more efficient, and do it from a psychological and a perspective of a principle-based model, then I encourage you to go get it. It’s 100% free and you can get it at Breakthrough3X.com/plan. If you’d like to go deeper with some of our current resources right now on some of the things we’re helping our clients with. We have an on-demand training program that we rotate. Go check that out at ChampionBusinessBlueprint.com. If you want to reach out, just hit us up on Twitter, @Dan_Kuschell or reach out to us at Help@DanKuschell.com.Shift your thinking now and start to pay attention to something bigger. - Dan Kuschell Click To Tweet
I want to challenge you to take action with what we’ve shared. I want to encourage you to take action and tune into the idea of the psychology-based model, principle-based model. A Parthenon supporting it of strategy, of ideas, of tactics and technology and set you up for a framework of long-term success. I want to encourage you to think about that Parthenon in that structure for your marketing model, your sales model, and your hiring model. What would have to happen to make those robust at a ten? If you start taking the time right now to put the power in place, put the tools in place, put the resources in place to set those up for success, whether the market goes up or whether it goes down, you’ll be positioned at the right time, in the right place, and make a bigger difference. Thanks for being with us. Take action, seize the day, and we’ll see you next time on GrowthToFreedom.com.
Resources mentioned in this episode:
- Tested Advertising Methods
- Twitter – @Dan_Kuschell
About Dan Kuschell
Dan is a husband, dad, serial entrepreneur and angel investor. He’s the co-founder, Chairman, and CEO of Breakthrough3X. He helps business owners like you connect the dots, see the blind-spots, and get unstuck, by helping you implement unique sales and marketing systems so you get more clients, growth, and profits and have a bigger impact, reach, and contribution.
With over 25 years of business experience, he’s started 11+ companies, coached over 5,329 business owners from over 180 niche industries, 9 countries, and had clients and partners like Joe Polish, Dean Graziosi, Genius Network, and more. He’s bought and sold multiple companies, is a regular media contributor, hosts his own radio show, and been a guest featured on multiple TV, radio, print, and online publications (like ESPN, NBC, Speed, Thrive, Huffington Post, and more).
He was recently rated as one of the top 25 Influencers by Influencive and his podcast was recommended for Ultra Lean Businesses in Forbes.