How to Effectively Use Reverse Prospecting to Grow Your Business, Get Greater Clarity, and Increase Your Reach with Steve Gordon [PODCAST 166]
Have you ever been in a place where you wish you had a methodology in place where you could go out and get more business? What if you could get out of having to prospect so much? Imagine what it would be like to have some relief from always having the weight of the business on your shoulders.
Today’s conversation is with Steve Gordon. Steve is the Amazon #1 Business Best Selling Author of “Unstoppable Referrals.” He shows high-ticket service businesses how to stop begging for referrals like that creepy used car guy, and instead, attract 10-times more referrals, with less effort using content.
In this segment, you’ll learn about Steve’s tried and tested, “Reverse Prospecting” method that can help you work smarter rather than harder. You’ll walk away with tools you can use today to gain more clarity and focus in your business.
Here’s a glimpse of what you’ll learn in this show:
- Common misunderstandings about getting clients in a predictable way; [3:00]
- An exercise you can use to get greater clarity and focus; [4:30]
- Why does Steve focus on client acquisition and referral marketing? [7:00]
- Steve talks about challenges he has faced and lessons learned; [9:00]
- What is reverse prospecting? [13:00]
- How do you turn an introduction into an actual client? [19:30]
- Steve shares how a referral kit can help you find right fit clients; [21:30]
- How to connect with Steve’s resources; [24:00]
- Releasing ideas that can do your selling for you; [26:00]
- The transformative impact of learning to focus; [29:00]
- The personal side of Steve’s story; [31:00]
Resources mentioned on this episode:
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Want to get more clients, grow, and scale your business? We show business owners how to implement automated sales, marketing and hiring systems so you can have a bigger impact, reach, and contribution. Go here for our free video training now at: http://www.championbusinessblueprint.com
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