MicroFamous | Matt Johnson | 313

Dan Kuschell Featured Images - episode 313

Matt Johnson is the Founder and CEO of Pursuing Results, a done-for-you podcasting agency for business coaches, consultants, and thought leaders. He is also the host of the MicroFamous podcast, the only marketing podcast designed for business coaches, consultants, and thought leaders, which aims to help them install the MicroFamous system into their expert business. He is also the author of the book, MicroFamous: Become Famously Influential to the Right People.

Matt’s unique marketing strategy helps leaders reach the right people online, build the perfect audience, and create influence that converts into real sales and ROI.



Here’s a glimpse of what you’ll learn: 

  • Matt Johnson discusses his biggest business mistake: saying yes too often
  • The vision and values behind Matt’s done-for-you podcasting business
  • What it means to be “microfamous”—and why generating maximum views online is not your only marketing option
  • How podcasting can help business leaders build an influence and increase their ROI
  • Matt shares the first step to becoming “microfamous” today
  • Matt’s strategy for tracking and achieving his goals every week

In this episode…

Many entrepreneurs, consultants, and business leaders subscribe to the idea that the key to success is generating the maximum number of eyeballs on a piece of content. With this in mind, they hustle for hours every day to create mass amounts of posts and engage with hundreds—if not thousands—of people on social media. But what if there was a way to get the same results while spending half the amount of time and energy?

With freedom being one of his core business values, Matt Johnson wanted to find an alternative to this hustler methodology. That’s when he discovered that generating the right views on your content works just as well as generating the maximum views. Based on this discovery, Matt developed his MicroFamous strategy, which helps business leaders reach the right people online, build an audience, and create influence that converts into real sales.

Matt Johnson, the Founder and CEO of Pursuing Results and host of the MicroFamous podcast, joins Dan Kuschell on this episode of Growth to Freedom to discuss his MicroFamous strategy. Matt explains what it means to be “microfamous,” how to use this marketing strategy to increase your sales, and why generating maximum views on social media isn’t always the key to success. He also shares his advice for reaching your goals and achieving more freedom as an entrepreneur. Stay tuned!

Resources Mentioned in this episode

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Episode Transcript

Dan Kuschell 0:03

Welcome to growthtofreedom.com, the show that brings you inspiration, transformation, and leadership or helping you connect the dots, see the blind spots and get unstuck. So you can go out and create more sales, more profits, more growth. More importantly, so you can have a bigger impact, have a bigger reach, and make a bigger contribution. Is that what you want? If that’s not what you want, you might want to tune out but if it is what you want, you are going to love today’s session. Let me ask you this, like, what would it be worth for you? If you could become microfamous, if you could go out there and have the ability in your niche in your industry, to become the preeminent known expert and leader in your field to dominate your field, right to be able to attract new potential clients, to be able to develop relationships with your perfect clients. And as importantly, to be able to convert your perfect clients to grow your business. What would that be worth to you? Would it mean for you? Well, if that’s something that would interest you, then you’re going to love our guest expert today. His name is Matt Johnson. And Matt is the author of a book called MicroFamous. He currently hosts the podcast MicroFamous, he’s a frequent podcast guest event speaker to audiences all over the globe. He’s an industry icon in many ways, and he also has a marketing agency. He’s a founder, he’s a musician. I mean, he’s got such an amazing, diverse background. He’s just a cool cat is a great way to describe me. He helps business owners. He helps coaches maybe like you consultants and thought leaders use done-for-you podcasting to attract your perfect audience, build influence and become what he calls MicroFamous, and you’re going to learn. So I’d encourage you grab a pen, grab a piece of paper, if you’re driving do me a favor pull over right now. No, just kidding. Well, kind of no pullover seriously. Oh, by the way, if you want to come back to this episode, you can do that at growthtofreedom.com/313, that’s growthtofreedom.com/313. If you never want to miss an episode, you can go to growthtofreedom.com/subscribe. That’s growthtofreedom.com/subscribe, Matt, welcome to the show. How are you, brother?

Matt Johnson 2:24

I’m doing really well. Dan, how are you?

Dan Kuschell 2:26

Doing great, doing great. I want to I want to dive right into it. I mean, you’ve had amazing success, you’ve got this concept called MicroFamous, before we get into the strategy side of it. You can you think back to like some of your big business mistakes, or, you know, maybe the, you know, big business failure, that maybe was a catalyst that’s led you to where you are today. And share that what you learn from it that our viewers and our listeners can learn from it too.

Matt Johnson 2:56

Well, it’s funny the timing of it, because I would say my, my biggest mistake in business was saying yes too much on myself, not only running an agency, but I was a partner in four other ventures with equity stakes and obligations and the whole nine yards. What’s funny is like I just before you and I jumped on, I was on a call with a guy that at one point was my business partner, and now we run, you know, operations that technically compete with each other, and we still get together and just, you know, have fun talk about the industry, you know, share ideas and stuff. And so I what’s funny is I made the same mistake in music. Right? So at one point I went, I was chasing the dream as a musician, I was in four different bands. So then I promptly got into business and made the same mistake there too. So like, the idea was like when I got like microfamous, so to speak in the real estate space, like the residential real estate coaching world. I just I love those guys. And they’re all my friends. And like I love talking like I can talk about group coaching structure, like randomly, just stuff like that for hours at a time. And so I had a lot of opportunities come my way to get involved in, you know, new top coaching consulting companies, and you know, all these different projects. And I said yes, too much. So there was a time when I walked away from a meeting one time, and I was the only one basically that had a whole bunch of stuff added on my to do list. And I’m like, there’s just there’s no way I’m going to get any of this stuff done. And I feel like I’m pushing five different rocks at five different hills. And I decided to get out of all of it. So I focus just on the agency, I got out of everything where it was a partial ownership structure, gave up all my equity, like the whole nine yards, I did everything, I could just cut it back to doing one thing. And even within the agency, we really just sell one thing to one kind of person. So I radically simplified, and I’m much much happier. And today I run the operations of the agency and in three or four hours a week, the rest of the time is mine to invest in the business, how I choose and marketing and sales and things like that. And that that wouldn’t have happened if I wouldn’t have made that decision to really radically simplify.

Dan Kuschell 5:02

And as you’re listening, or you’re watching right now, like, like, what could you learn? By saying no more often than Yes. Right? And simplifying? what it is you’re doing to focus on that one main thing? How would it shift your business? How did it shift your personal life? How would it give you back more time? or pay you forward more time? Or give you more freedom? Or get you out of the things that keep you stuck? Like, what would it mean for you now? Now, Matt, is your you’ve been on this, you know, journey. And now you’ve, you know, you really, you know, categorized in this MicroFamous model that you that you’ve implemented and built? Like, why are you doing this side of it? Like, why did you decide this to be the one thing with helping people become microfamous using, you know, media, podcasting, etc?

Matt Johnson 5:54

Well, I think it fits probably both of our mentalities and even just the overall focus of both of our podcasts really well, because it was two things, it was the fact that I had 100% ownership gave me the highest potential for freedom. And when I did the whole, you know, kind of values breakdown, freedom came out number one, right, so freedom is my number one value. The other part of it was the contribution side, which is, you know, like, I could have started different types of agencies or, or served a different type of client. But I wanted, I didn’t, I didn’t want to end up 10 years down the line of running my business to make a lot of money and then go, Okay, now it’s time to make a contribution, because I saw that a lot with even some of my friends and clients. And I wanted to build the contribution, like into the business. And so I decided, well look like the coaches and the consultants and thought leaders like that, set aside the fact that those are my friends and the people I enjoy spending time with. They’re also the people that have like, Earth changing content, you know, so I felt like if I was going to do something like, hey, let’s build contribution into the structure of the business. And let’s focus on the one thing, where even if I never became, you know, Tony Robbins famous, I can help a whole bunch of other people become microfamous, and their content is going to change a whole lot of people’s lives. And that would be extremely fulfilling, that 10 years from now, I’ll look back on the business and the business will be fulfilling and contributing, rather than then deciding at that point, oh, now it’s time to do something that that makes a contribution.

Even if I never became Tony Robbins famous, I can help a whole bunch of other people become microfamous, and their content is going to change a whole lot of people's lives. - Matt Johnson Click To Tweet

Dan Kuschell 7:27

Now speak to like, your thinking process of like, how you, you know, came to this, you know, conclusion, right? Because here, here’s, I don’t know, if you see this with a lot of your clients, we’ve seen this with, you know, the 10s of 1000s of clients we’ve worked with over the years, coming up on 30, 31 years now, is that most people, including myself, in my early days of building a business, you know, a core value being growth, right. And then on top of it, it became the whatever it takes mentality. And there’s certain experts that still teach this, you know, you can sleep when you’re dead and it’s all about Hustle, Hustle, Hustle, Hustle, right to get ahead. Right. And, you know, If I had to describe my early years model, first view of my business, it was more like growth, to stress to get theory of success, right, that would have been the model like growth, the stress leads deuces. And that’s one of the reasons Our show is called Growth to Freedom. Right. And also one of the main core values, not only personally, but in our business is contribution. So I’m curious of your thinking, it’s probably not something maybe you’ve consciously thought about me, maybe you have, like, talk about your thinking of how you decided to strategically design the way you just described it with, with the focus on, you know, growth as a core value freedom as a core value and contribution.

Matt Johnson 8:52

So there’s a couple of things that really contributed. The first thing is that I’m, like the least likely person to ever become an entrepreneur. And you know, I’ve talked about this a little bit behind the scenes. I’m a pastor’s kid. I was homeschooled. And I grew up watching my dad, Pastor, a church with essentially no staff. Very little counseling, like he led the church, from the pulpit. In other words, he led through the content that he put out and be and because the content was so good of what he was preaching, like that changed people’s lives. So I was kind of my model growing up. And when I got into the agency world, I guess I that was kind of in my background, and I wanted to carry something like that forward. And then the other part of it was the agency that I came out of the founder of that agency, built this amazing systematic agency with a package service that sold one thing to one person and I watched the freedom that it generated in his life. So that I wanted to combine those two approaches of like helping helping amazing people put out really great life changing content into the world. I knew that would give me the fulfillment that I wanted. On the business structures out of things, I had that model of looking at someone that had built something extremely systematic, very packaged one thing to one person and I saw behind the scenes, how that freed up his personal life, and and kind of broke that cycle that you mentioned that that hustle hustle to stress to try to prove something other people kind of cycle. And so it was really, I think it was just a combination of those two models in my life over the years coalescing into figuring out Well, how do I just put that into a business structure? It’s probably

Dan Kuschell 10:35

As you built, you know, this, this business structure. Right? And you, you know, you’ve you’ve coined, essentially, or trademark the idea of this MicroFamous methodology, right? Like, what are you as you I mean, not only yourself, you do this for and with, but also, you know, the numerous clients and all types of amazing industries that you work with Matt, like, what are like 123 strategies as you think about it? That right now, like if you were going to give our our viewers our listener, maybe even your clients advice, here’s the 1 to 3 strategies for you to get in place right away to help you get on this path of MicroFamous.

Matt Johnson 11:17

So the first one is really getting clear on who the right people are. So the way that I would define microfamous is that it’s a state of being famously influential to the exactly the right people. And I think this is what trips up a lot of people, you know, I was I was doing like a live podcast interview, and it’s being broadcast into a LinkedIn group. And so they had people like on the zoom call with us, and I was talking about Gary V and the whole kind of Gary V, Grant Cardone approach that you mentioned, just the the hustle mentality. And I pointed out that Gary V like his the first video on YouTube of this year was how to get the maximum number of eyeballs on your content in 2021. And I mentioned that that is how that actually trips up a lot of people in our space, the coaching consulting space, because we end up creating content to get the maximum number of eyeballs and not the right eyeballs, right? We don’t actually pick who the right people are. And a guy who happened to be on the zoom call is like, Oh my God, you’re so right. I used to work for Gary V. And every single meeting we had started with that question of how do we get the maximum number of eyeballs on our content. And what it ends up leading like a lot of coaches and consultants to is this approach of trying to create content that gets the maximum number of eyeballs, explore every new social media option that comes along and do whatever it takes to get attention, which right now on social media means real time content creation and real time engagement. Like those two things, like the big social companies have decided that if they’re going to promote anything, is going to be people spending hours on a day on their device, creating content and engaging with the audience in real time. And there’s nothing wrong with that. So that approach works. But if you’re a coach or consultant on the introverted side, like I am, that sounds exhausting. And like that’s where I really have a heart for people. Because I run into coaches and consultants and thought leaders and stuff. They have amazing, amazing life changing content. But they’re looking at that Gary V, Grant Cardone approach and just going, it obviously works. So what’s wrong with me? Why am I now unable to do that? Why am I not able to be active enough on social media to really cut through the noise and like the whole point of microfamous in my approach that I built for myself, and then I try to implant with clients is that there is nothing wrong with you, like that approach works, but it works for the right person. And if you’re not that person, you have to find a different approach. So hopefully, that’s, that’s kind of the main thing I hope to convey over the next couple of years of kind of talking about MicroFamous, is speaking really directly to the people that are either on the introverted side, or they would consider themselves like introverts on social media, and just how, like, hey, there’s nothing wrong with you, you know, you there’s, there’s other things you can do to get the same results. And Dan, you and I both help clients do this with their own, like marketing systems. But if you have the right marketing system, you don’t need to change. You know, like, our clients don’t need to spend their time changing their behavior and their personality, you know, they just need a better system around them.

The way that I would define microfamous is that it's a state of being famously influential to the exactly the right people. - Matt Johnson Click To Tweet

Dan Kuschell 14:07

Yeah, and so you got a better system. And as you’re listening or watching right now, you know, kind of tying in with what Matt shared, here’s, here’s a thought for you. Like, regardless of the person, maybe you are that hustle, like in my 20s 30s, even early 40s, I was I bought into that whole idea of Hustle, Hustle, Hustle, Hustle outwork everybody, right? And do more than everybody and put the extra hours in, right? We’ve all heard that philosophy, right? Or you can work smarter. And what I mean by that, like, for example, you know, there are certain experts that say, you know, post 60, 70 times a day and be on for hours and hours and hours and engage with your audience. Or you can just create one piece of micro content built around like what Matt’s talking about this MicroFamous idea. target the exact right people like down to age male female demographics psychographics behaviors, interests, exclusions of things that they are not interested in, yeah. And then put $1 a day to it. Five bucks a day, 10 bucks a day behind it, you post one piece of content, ripple the impact. So one piece of content versus 70. And I would bet dollars to donuts, if you do this just once a week, whether it’s a podcast, or if it’s a piece of micro content, or otherwise, there are many ways to do this, then in six months to a year, you’d be 10 times further ahead. And you would have done it with a 10th of the energy. And probably more 170th of the energy of some of the experts teaching you to post 60 to 70 posts a day, and be on there for hours an hour you choose. Right. But again, it’s up to you to choose

Matt Johnson 15:52

what Well, yeah, and that’s the thing is they both work. They both work. But they don’t work for everyone equally. Yeah, that’s right. And that’s and and if you’re finding that you’ve been that person, and like you said, like Dan, you’ve you’ve been that person at one point your life, but but that doesn’t last forever. So you may be you may be in a stage of your business where you love to hustle. And you know, like, I’ve got a client who, like we started this podcast, and he was like six months in, and then he had his first kid. You know, it’s like, I want to spend time with my kids. So it’s like, all right, well, we’ll put the podcast on hold for a while, we’ll come back with season two, great, no big deal. Like that. That’s life. You know what one of my other clients has, like, just to kind of set the vision of what like MicroFamous actually looks like in real life. You know, imagine being in a space where you’re running a group coaching program, and you do some live events, which Dan you like, that’s a ton of our clients. But imagine that the entire universe of people who need your coaching and can afford to pay for it is only like 10 to 12,000 people in any given year. But imagine that you run the podcast that gets 10,000 downloads a month in that space, you’re sitting pretty, and that’s one of my clients that in the real estate space he like in one particular niche of the real estate space. And so I think when when we buy into that idea that the the only definition of success is maximum number of eyeballs, and we create content that’s geared to that we’re actually the problem isn’t just that it burns us out and stuff like that. It’s the in my opinion ends up leading us away from an idea that’s so clear and compelling to the right people that they immediately turn around and want to write us a check for something. You know, like I remember watching that client go from like, when we first started working together, he was offering like these in person boot camps where people will come into his office in Omaha and just like look at how he ran his real estate team. Because he runs he nets, seven figures off of his real estate team and runs it like two hours a week, right. So they would pay two grand, they’d have to have lots of conversations, lots of back and forth on social media. And then he’d send them a PayPal invoice, they’d show up. There’s lots of tons of communication, tons of selling, to flash forward like a year and a half after the after podcasting and he would have people go listen to a few podcast episodes, go to his website register, he raised the price by $1,000. And now it’s a $3,000 workshop, they come in, they pay for it on the website, don’t talk to anybody get on a plane and show up to his office in Omaha and never having talked to anyone. And they just walk into his office and he meets them for the first time. Like that, to me like that I would much rather have that level of influence than to get 1000s of random eyeballs on my one of my Instagram posts. And then nobody buys from me. And I think that’s the that’s the big lie is we think that that’s what it takes. But I know too many people who have too big of an audience and can’t get anybody to buy. And then I know people like that, that I mentioned that they don’t you would never know who they are. And they make six, seven figures a year off their coaching consulting business, I’d rather do that.

I would much rather have that level of influence than to get thousands of random eyeballs on one of my Instagram posts and then nobody buys from me. - Matt Johnson Click To Tweet

Dan Kuschell 18:57

And as you’re watching or listening, would you rather do that? Right, you know, they, you know, quality over quantity? And what if you could do both? Right, you could get to the right fit quantity. You know, kind of what Matt mentioned, you have to sacrifice one to the other. But like, are you possibly making the mistake? You know, that little nuance that Matt shared earlier. Focusing on, how many, what’s the maximum amount of eyeballs instead of the right eyeballs, with your behaviors, your interest demographics? psychographics I’ll tell you from experience, like Matt shared, it pays dividends. You know, he’s giving you a great example of, you know, one of his real estate clients have many clients he works with where this strategy works. It can work for you, Matt, beyond the idea of maybe the wrong focus of maximum eyeballs versus the right eyeballs. What’s another common mistake that you see most people making as they’re trying to become, you know, microfamous?

Matt Johnson 19:57

Well, I think it’s really It’s tough for people to really come to a decision of what they want to be known for, and stick with it for any length of time to where they actually break through into the market. You know, I’m saying, like when I first came across you, and I saw those three words: direct response branding, I’m like, genius, frickin God. I was I was actually like, semi upset, because I’m like, Damn, why didn’t I think of that? It was like, in an instant, because I know the industry. And I’m like, oh, man, that’s such. It’s like the perfect combination of big company and Dan Kennedy, Jay Abraham, like, I just instinctively knew exactly what it was. I loved it. I’m like, Oh, I’m so wildly jealous. Have you thought of that before? I did. And, but but I know that there are parts of you that are not encapsulated in those three words. So it’s like if you if you went down in your business history, and that’s all that you were known for? Are you okay with that? And and hopefully, hopefully, in your case, the answer is yes. Because it would be an amazing legacy to leave is to become known as the direct response branding guy. But But think about someone like John Maxwell, who’s known for leadership. You know, like, if his next book comes out tomorrow, I guarantee you, it’s about leadership, like, I don’t even have to look at the title. It’s probably about leadership. But he’s a smart guy, he could write about a whole bunch of other stuff. The problem is, if he did, he would lose that high ground, that positioning of being the guy on leadership. And I just, it’s tough, man, it’s, it’s tough for coaches and consultants, like you can break through the noise, you can cut through it, you know, but you do have to make that decision, not only who the right people are for you, but what do you what’s the one thing you want to become known for, because if you decide that, and makes everything a lot easier, but you have to leave a part of your identity out of the public eye, you have to leave it for the people that are close to you, and your inner circle where they can appreciate you for the full spectrum of who you are. And so like, the more that I talk about, like MicroFamous, and just the ideas of like, if people like the idea of cutting through the noise, they love the idea of being well known. The problem is they want to be known for like who they are as a complete human being. Like, that’s not how it works. Like people need to be known for one thing, and you have to be okay with that. And you have to leave those other pieces of yourself kind of out of the public Limelight, and be okay, being one thing, like I have come to the conclusion, I’m okay being the MicroFamous guy. The fact that I’m a musician and play five instruments, that’s for a different crowd. You know, and I have to be okay with like, I’m not trying to blend those two brands together, I don’t try to incorporate music into my business, like none of that have like, there has to be a completely separate thing. If I want to get known for music, it has to be in a completely separate audience with a completely separate brand name. And I think there’s a ton of people twisting themselves into pretzels, trying to figure out how to tie all these different threads of their identity together into one brand. And then they wonder why it doesn’t work in the market. Like that’s not how that’s not how your audience thinks they want to put you at the top of a bucket, that’s easy for them to understand if you refuse to make it easy for them to understand they will not remember you.

Dan Kuschell 23:07

And speaking of that, you know, MicroFamous, right? What’s the I think you’ve kind of summarized components of it. And it probably is evident, you know, as you’ve shared, you know, throughout the session in our interview so far, but give us a definition of what is MicroFamous? Hmm.

Matt Johnson 23:30

I would say if you’re a coach consultant, can you run a seven figure business with an audience of around 10,000 people. And I would say in most cases, you can’t, unless you’re offering something that’s just below $1,000, they economics just don’t work. And that’s not most of the people that you and I hang out with. Right? Most of our people charge three, four or five grand, you know, 10 to 40 grand for their individual one on one group boy, or coaching or whatever. Man, if you’re charging those kind of prices you don’t need you don’t need 100,000 followers on Instagram, you just need to be famously influential to the right group of 10,000 people. I mean, I would argue if you have the right 5000 friends on Facebook, you may be able to run a seven figure, profitable, sustainable business, if they’re the right 5000 people, you may just be able to max out your friend limit on your personal profile, and not even bother with anything else. You may have an email list of 10,000 people and not be on social media at all. I mean, that’s kind of the direction I’m moving is podcasting and email, going old school. You know that just just in case, I get deplatformed. For saying something on Facebook. I mean, we live in strange times. So yeah, it’s to me a good example of MicroFamous is, you know, can you run a seven figure business off of an audience of 10,000 people, and I would argue you absolutely can and so why not make that the goal. Now that doesn’t restrict your choices later on. But let’s start there rather than trying to get famous to everybody and dilute your message to the point where it doesn’t cut through. I would argue Find who the right 10,000 people are. That way you can build a message that cuts through, max out those 10,000 People, then decide if you want to get you know, Tony Robbins famous from there. But don’t skip that don’t skip that first audience of 10,000 people like they need you to speak something to them, that resonates deeply. Otherwise, you won’t cut through the noise and you won’t even get to 10,000.

Dan Kuschell 25:23

And as you’re watching or listening right now, like, how valuable would it be for you to get to the right 10 to 12,000? Right. Here’s a damaging confession. I don’t know that I’ve ever shared this before. But when I had one of my businesses was a media business, we had built this mat up to, you know, about two and a half million subscribers, I had segments of lists that were in a range of between five and 10,000, that we made far more impact and far more money from them that list of over two and a half million. Right. So it’s not the eyeballs total. It’s not the maximum eyeballs, it’s the right, eyeballs. I don’t think we can stress that enough as you’re watching or listening right now. Now, Matt, I mean, you’ve scratched the surface on micro famous, you know, all kinds of, you know, implementation strategies someone can put in place today. You know, if people want to connect with you, if they want to reach you if they want to, I mean, you have all kinds of resources where can people reach out to you connect with you learn more about what you have to offer with MicroFamous or otherwise?

Matt Johnson 26:29

Well, central places easy that’s getmicrofamous.com. The book is on Amazon, and then podcast on obviously, your your favorite players, it’s MicroFamous, he’s defined as probably the best way to go, I’d love for people to listen to the podcast because that’s where I really dig into the concepts in the strategy. So we don’t have a lot of guests. It’s mainly just me, really digging into the ideas that belief systems and and what it takes to become MicroFamous and create ideal clients over time, which I think is what most of us want. You know, like if you want freedom, you don’t just want people that are willing to cut you a check. You want people that you actually want in your life. And MicroFamous to me is kind of a one of the paths to get there. And if you’re on the introverted side, especially in social media does not appeal to you you don’t that’s not what you enjoy doing. Like you got to figure out something else to do. And MicroFamous is a very different approach to getting what you want without the turn of the Gary Vee route.

Dan Kuschell 27:26

So I encourage you go to getmicrofamous.com, that’s getmicrofamous.com, check out the podcast, check out the resources, get his book, read it like it will save you time it will save you money. And if you’re looking for a way where instead of the hustle approach or posting 70, 60, 70 posts like some experts are teaching out there. Well, like what would it be worth if you could use micro content to become MicroFamous in half the time or attend the time or even 160th of the time, comparatively, on a daily basis? Well, that’d be worth to you, as far as freedom to get out of the day to day of maybe what you’re doing or wearing too many hats, or spinning too many plates and feeling exhausted or overwhelmed or burnout as a result. right because of what so many experts are teaching you It’s not your fault, right? There are all kinds of paths there’s not one way to do any of this but if you’re looking for maybe a way to work smarter to work, you know, get more results in less time then I encourage you to go to getmicrofamous.com, getmicrofamous.com, check out the podcast, get the resources, get the book and go from there as we wrap this up, Matt? What you know, what’s a question? I should have asked you that we didn’t get a chance to cover yet.

Matt Johnson 28:45

Oh man,

Dan Kuschell 28:46

cuz there’s so much like i’ve you know, just the wisdom. So what is up? I should have asked that we didn’t just get a chance to cover Yeah.

Matt Johnson 28:56

You know, a good questions like, what’s, what’s the next step? What’s the first thing you that you do? I would say for most coaches and consultants, just reach out to the people that are in your network already, that are hosting podcasts and ask if you can go be a guest. Give value, start to start to refine your message and watch to see what those podcasts hosts and their audiences respond to. That’s one of the best ways to see if you actually have a clear and compelling idea that gets attention from the right people, is just to go get featured on podcast as a guest expert and see what happens. See how the podcast host responds, see how the audience responds. And I promise you if you’re in the coaching consulting world, you already know people in your network that are hosting those shows, all I need to do is reach out ask if you can be a guest and do a few of those and just see what the response is from the audience. And that will tell you if you actually truly do have a clear and compelling idea.

Dan Kuschell 29:50

And I’m curious, who’s been a mentor or a favorite coach that you’ve learned from work with, you know, recent past. What have you That has impacted you.

Matt Johnson 30:03

I’ll give you a fun one. I don’t talk about them a ton, but I love them to death. Chris Lochhead. So he’s the author of Play Bigger and Niche Down. And he hosts the he’s got a couple, a couple of podcasts, actually, he’s got a really good one called Lochhead on Marketing. And yeah, he was a big influence on me.

Dan Kuschell 30:23

That’s amazing.

Matt Johnson 30:24

Play Bigger is one of the best marketing books since Crossing the Chasm. It’s phenomenal. So anybody like if you don’t read my book, how Go read Play Bigger. Part of the reason I wrote MicroFamous is because people have trouble relating the concepts that he talks about in the big Silicon Valley world to this wild west of entrepreneurialism. But it’s all the same thing. people’s brains and are they work the same way the Marketing Challenge is the same. It’s to become known for one thing, he was doing it at the Silicon Valley level. And his last company, he worked out sold the HP for four and a half billion. So the examples that he gives in the book are amazing, but people go well, how does that apply to me? So I you know, like I came along with a book like MicroFamous partly to help people bridge that gap. But yeah, the the principles in that book where he talks about 70, you know, by whoever’s the category leader captures 76% of the economics of a space. freakin phenomenal, absolutely phenomenal.

Dan Kuschell 31:18

So go check that out. By the way, when you come back to this episode of growthtofreedom.com/313, that’s growthtofreedom.com/313. The notes, the resources. The links to Play Bigger, to Niche Down, to Chris Lochhead. In his information will also be in the show notes, you can come back to growthtofreedom.com/313. What are 1 to 3 action steps, Matt that you hope that our viewers or listeners take from our time today?

Matt Johnson 31:48

I don’t know if we have time for three I’ll give you I’ll give you one. So one thing one weird thing that’s worked for me lately, black posted notes. So I took the things that I wanted to accomplish in a given week, such as the number of cheat meals that I’m limited to the number of workouts I want to do, and the number of sessions that I want to spend on music as a passion side project thing. I’ll have it all kind of written out in black post it notes up on my wall right there. So whenever I walked by that wall, I see where I’m at in terms of how many how many cheat meals have I do I have left this week? How many workouts Have I done, how many music sessions have I done. So every like, I walked past that thing 1000 times a day, and I’m constantly seeing my progress towards my goals and where I’m at. So that’d be my one suggestion is to put like, whatever it is for you. If it’s black, post it notes, that’s fine. But find a way to put your your your ad like the practical action steps that you’re tracking, put it in front of your face, as opposed to just living on an app or something on your computer, because it will it will seep into your subconscious.

Dan Kuschell 32:54

Totally agree, man. Like I got a wall full of that right here by white wall with my post it notes and I hand write stuff, I don’t enter a lot most things in, you know, a machine, you know, because they’ve proven that certain things but by writing it down and also visually, being able to see it makes a big impact makes a big, big difference. So that he’s Matt Johnson, I encourage you again, go getmicrofamous.com, getmicrofamous.com, check out his podcast, get his book, you’ll love his resources. I mean, you can see he’s just you know, a genuine guy who helps business owners, coaches, consultants, maybe like you take micro content and help you become MicroFamous. Why? So you can get more clients, right? So you can have a bigger impact, have a bigger reach and make a bigger contribution. So I encourage you to take action with what Matt has shared with you today. Right? One, the the post it notes, whether they’re black or what have you, but get them in front of you. It’s amazing what it will do in your accountability and your momentum and clarity and direction and a whole lot more on top of that. I mean, I’ve got multiple pages of notes here like focusing on the one thing you know, he shared the story of several stories but one of the stories he talked about how you know he had four other businesses that he was involved in as an equity partner and he let him go to focus on the one main thing his sweet spot right? You have the same thing going on in his band business like history has a way of like for you as you’re watching or listening what are some of these hidden blocks that might be getting in the way that if you narrow down to the one main thing would transform your life to give you more freedom give you the ability to have a bigger impact a greater reach and a bigger contribution and a whole lot more if you want to come back to this episode you can do that at growthtofreedom.com/313, that’s growthtofreedom.com/313 if you never want to miss an episode go to growthtofreedom.com/subscribe. That’s growthtofreedom.com/subscribe, seize the day. Make it a great week. We’ll see you next time on growthtofreedom.com. Thanks for watching.

Dan Kuschell 35:05

Thanks for listening to this episode of growthtofreedom.com. Are you struggling to get a steady flow of new clients every day? Or maybe hit a plateau or hit a wall and growing your business? Well, let’s help you solve this problem today. Let’s review your business and have a conversation. Do that for free today at breakthroughstrategycall.com, that’s breakthroughstrategycall.com. In addition, if you’re looking for a simple way to implement some of what we’ve been talking about in today’s episode, I want to encourage you to get our free small business toolkit. You get that at activate.breakthrough3x.com. That’s activate.breakthrough3x.com. If you’d like access to the special resources and all the show notes for this special episode, make sure to visit growthtofreedom.com.