Dan Kuschell is an accomplished entrepreneur, business advisor, and author. He currently runs Breakthrough3x, a company that helps founders and entrepreneurs triple their profits and impact without multiplying their workload and stress.
Dan has owned 11 companies since 1992, building multiple businesses with revenues exceeding eight figures before selling. He is also the host of the Growth to Freedom podcast, where he interviews industry leaders and experts in a variety of fields.
Here’s a glimpse of what you’ll learn:
- How Dan Kuschell’s approach to referrals created over $1.2 million in revenue during just 36 months
- The hidden problem with most referral and affiliate programs
- Dan shares the benefits and challenges of delivering value without expecting anything in return
- Some of the critical lessons Dan has learned through podcasting and coaching football
- How to change your language to make your referrals approach more compelling
- The invitation only model that helped several businesses grow their customer base by millions of people
- Five unique strategies you can implement today to start generating introductions
- Where to access Dan’s done-for-you referral form
In this episode…
Referrals are one of the best ways to grow your business and boost revenue, but asking for them can be challenging. If your referral program feels too salesy or complex, your clients aren’t going to take the time to join. So, what strategies can you leverage to start generating more referrals today?
According to Dan Kuschell, it is possible to create a referral program that clients actually want to take part in. As he says, it all comes down to four simple steps: delivering value, shifting your language, simplifying the process, and thinking outside of the box. When you stop trying to implement a one-size-fits-all approach, you can start creating a referral program that is memorable, compelling, and impactful.
In this episode of Growth to Freedom, Dan Kuschell shares his simple and effective approach to generating more referrals for your business today. Dan explains how to create a referral program that compels your clients instead of convincing them, the language to use when crafting your offer, and why a personal message always pays off. Tune in to discover these tried-and-true tips!
Resources Mentioned in this episode
- Growth to Freedom with Dan Kuschell
- Schedule Your Breakthrough Strategy Call
- Free Mini Business Growth Toolkit
- Dan Kuschell on LinkedIn
- Randall Kaplan on Growth to Freedom
- Jay Abraham
- Joe Polish
- Steve Adams
- Give and Take: A Revolutionary Approach to Success by Adam Grant
Sponsor for this episode
Thanks for listening to this episode of growthtofreedom.com.
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In addition, if you’re looking for a simple way to implement some of what we’ve been talking about in today’s episode, I want to encourage you to get our free small business toolkit. You can get that at activate.breakthrough3x.com. That’s activate.breakthrough3x.com.
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Dan Kuschell 0:03
Welcome to growthtofreedom.com, the show that brings you inspiration, transformation and leadership are helping you connect the dots, see the blind spots, and get unstuck. So you can go out and generate more leads, more sales, more profits. More importantly, so you can go out and have a bigger reach, a bigger impact and make a bigger contribution. Four step process to triple your referrals. And it’s really how to get 10x your clients, referrals. So at the end of the day, you ladies can have a bigger impact and make a bigger contribution. You know, ideally, in your case, Anna with, you know, what you’re looking to do with with your book is to be able to, you know, contribute more to that great costs, right, which is important to you. Right? So along with that. This approach we’re going to talk about created over $1.2 million in revenue in about 36 months without, without, without a penny paid in commissions, right, or tacky affiliate programs or things like that, that sometimes people have a tendency to lean on, as, Oh, that’s how I’m going to get referrals.This approach we're going to talk about created over $1.2 million in revenue in about 36 months, without a penny paid in commissions or tacky affiliate programs. - Dan Kuschell Click To Tweet
Okay, so this process works both short and long term. That’s if you do it right. And of course, there’s a lot of ways to do it wrong. But there’s a couple ways to do it. Right. So I want you to imagine, you know, for a second, like, what if just from this simple process that we’ll share with you today, this week, you could go out there and get yourself at least one to two clients, not only this week, but in many ways have a new mini system, where predictably you can be generating one to two new clients every week moving forward, like how that would impact you. And again, in a cool way, in a non salesy way without tacky hypey overzealous affiliate type things, right? Just organic, feel good, simple approaches to be able to move people forward in your process, right? And then have people move and be excited to want to introduce you to them, right? In fact, what if you had a person of influence? That was your advocate, and became a raving fan for you? Right, you can actually structure this strategically done, right? And that’s when it starts to get fun. Like when you have other people helping support you that maybe you never thought possible, right? So who is this for this is for people who might be at a place where they consider their marketing strategies are working like this, where they’re hearing crickets, or, you know, your referrals are coming in as predictable as you like, or it’s one in a million, or it feels like it’s happening every, you know, year one a year instead of one every couple of weeks. Right? So we want to move you away from crickets, to be able to be in a place where you have clarity, right. So this is also for you, if you don’t know what to create for a referral program. In your business, it’s also for you, if you’re at a place where you already have a successful system set up. Maybe you have an affiliate program, maybe you have a referral program, something like that, right. In addition, the thing to realize is that the big problem with this is kind of a hidden problem with referral programs, affiliate programs, things like that. And the reason is, a lot of times people take this approach, like a lot of things in automating your business, or scaling your business, is we figured that it must be or should be, or it needs to be a one size fits all. Right? And it isn’t, and it doesn’t have to be. And we’ll talk about that a little bit too. Right. So along with that, we’re going to help you avoid the traps that most people fall into with their campaigns. So you’re going to walk away with a four step approach to be able to triple your referrals, maybe even more, just depending on you. Okay, we believe this isn’t just an idea that’s worth a quarter million dollars to you in the next few months. But over time done right? This could be worth far more, right three, 5, 10 times that. If you apply it, that’s the key applying it. So why does it work? It works. Because of these five C’s. What it does for your clients is it’s going to give them these five seats confidence. It’s going to give them clarity, it’s going to give them certainty. It’s going to give them comfort, which is really critical at a base level. And it’s also going to to compel them to want to work with you versus the other C, which is convincing them. Right. And by the way, if you get it these five C’s right in, in your traditional, everyday marketing, it also was the reason people will move forward with you too. Right? So this just kind of ties in with everything we’ve been talking about since our beginning, right. So elephant in the room, we want to help you avoid some of the mistakes. I want to share some distinctions with you. I don’t know.
Do you guys know who that is? Who’s that? Besides me, the guy did my life. Anybody know? It’s Jay Abraham. Exactly. So Jay has become a friend. You know, I think you may know, I’ve invested a lot of money in training, consulting, all kinds of stuff. And then, you know, Jay was an early mentor. Now I speak on stages with Jay, I’ve had people go, Oh, I got more value from you than what Jay has shared. But nonetheless, I invested in a package with him some time ago, on a referral model, which, you know, he, I think he calls it the 94 referral strategies. And, you know, there’s a whole lot more. So what we’re going to cover today is like a tip of the iceberg, that there’s all kinds of additional distinctions you can make. From this, that literally, he coined a program called 94 Referral Strategies moons ago, right, we’re going to cover four steps to start start the process. And as you get a base set, you know, then we can start going into more and more and more distinctions, right. But we want to give you some distinctions here. So let’s dive into it. First one, and you might want to write this down. And it’s maybe not what you would expect. But it’s showing up probably like you do with your clients, when they engage with you, or when you’re trying to get them to work with you. Right. But I want to encourage you, if you don’t have this DNA already, most I think all of you probably do, or you wouldn’t be here. And that’s having a DNA, right, which is being valuable, like trying to be valuable in advance without really having an expectation. There’s a great book called give and take by Adam Grant. And you know, in this book, there’s all kinds of cool framings Have any of you guys read the book, give and take with Adam Grant? No, it’s a great book, either audible or read, or both? short version of a few key insights from the book. in there. He says there’s three types of people there’s givers. There’s matchers. And there’s takers. Right? And if you were to guess who were the most successful people in the world, in one of those three categories, would you think it would be the takers? The givers or the matchers? What would you say?
Anna Fruehling 8:00
The takers? I’d say it’s the givers givers. I’m gonna go with matchers matchers. Which one is it? Is matches like you, you you match people together? Like you’re you match you match from a perspective tit for tat. connector. No. keeping score. Yo, that’s a time going with givers cuz you’re a giver, Dan? Yeah. Hey, go. I mean, I can’t sit here. If you tell me something else, I’m going to be disappointed.
Dan Kuschell 8:33
So it is the givers. Yep. So it caught in his research the way he’s framed it, right. And of course, all these framings are subject to the way they’re framed. But so in his framing, it the givers are the ones who achieved the most. Who are the ones who you think between the three matchers takers givers, get abused, get hurt, maybe get manipulated the most ever. Ladies, so I’ve got
Anna Fruehling 9:04
Givers. Yeah, givers of givers. I’m gonna think it’s the matchers because I think they have expectations.
Dan Kuschell 9:13
Got it. So according to his research, it’s also the givers. Right? And so the key here is to know a distinction that’s really important with this step one be valuable in advance is be valuable in advance with the right people. Right, my early years damaging confession, I gave and gave and gave and gave and gave and gave and gave and gave. And I gave to the wrong people I gave to people who couldn’t afford my stuff, who really weren’t interested in my stuff, who had no real desire to use it. Apply it, none of it. Right? And it hurt when I saw people who I gave so much to or I felt like I don’t know if you’ve ever experienced this, but like I remember a couple clients in my area. Yours were literally I poured my heart and my soul into these these folks to, like help them. And I mean, not only did they not do anything with it, and then I continued to push, push, push to try to get them to do stuff, then they blamed me when it didn’t work, even though I didn’t charge him for stuff.
Anna Fruehling 10:20
So Dan, can I ask you something? Yes. Were you trying to be all things to all people at that time? And did my earlier message down? Yep. No, it was a messaging problem. And it was a confidence problem on your end, like you didn’t believe maybe that if you didn’t do all this stuff for people, you weren’t going to be getting what she wanted, or what you were looking for?
Dan Kuschell 10:44
Yeah, I mean, I think there’s parts of that. I think if I had to, like really tune it in, it would have been a guilt problem. Like I felt guilty that I was going to charge money. Right. And so I had to rid myself of this essentially a limiting belief. And it’s such a great question. Because I felt guilty like that I was going to be charging somebody for what I was doing for them. And I thought intuitive, okay, well help them and then they can pay me out of what they meant.
Anna Fruehling 11:14
Well, I’ll tell you what we happily pay you each month. So I’m glad you don’t feel guilty anymore.
Dan Kuschell 11:20
Thank you. Yeah. So I had outgrow that, that limiting belief. But that was an early, early phase, early stage, environment and early early stage learning lesson. And it hurt, like it really hurt me not only from the perspective of all the time being put into these, you know, of the specific clients I’m thinking of right now. But in addition, what did it cost me in time, I’ll never get back, because you can always make money back, but time you can never get back. And then the emotional damage of like me carrying that guilt and wait for them. Right. And so that’s where building detachment is really critical to the outcome. It’s also building detachment, to the fact that some people are going to apply it, some people aren’t. Right, all you can do is you know, it’s like a gold brick, you throw out a gold brick, for whatever reason, some people you throw out a gold brick, and it’s gonna sail right over their head. And in when it does, sometimes, they’ll even blame you that you even threw it out there in the first place. Who knew? The second type, you throw the gold breakout, and they’ve kind of fumbled around with it, like I’ve got, we’ve got one of our private clients right now we’re working with, it’s been so slow, working with them to try to get certain things in place. Like, for some of you, you’ve gotten in place in a couple months, although you might feel it’s a little bit slow, but comparatively, for them, it’s like taking almost a full year to get the basics. Right. So it’s, again, everybody kind of has their speed, so to speak on what, what what we’re doing. And then the third type of person maybe more like all of you, where you throw out the goldbrick and then catch it. And they recognize and go, Wow, thank you. This is amazing. And not only do they use it wisely, but then they’re wanting to share it make an impact with others. So
Anna Fruehling 13:15
So Dan, didn’t that didn’t that make you a better teacher? To us going through that experience? Yeah, absolutely. So in a way, it was valuable to make those or have those lessons. Yeah,
Dan Kuschell 13:27
yes. Yep. makes you a better teacher. More patience, a whole lot of things. Yeah. So great question. I’m glad you asked that. So step one is, is look to be valuable in advance asterisk. Ideally, getting clarity on who the right people are that you want to be valuable to, right, a great way to do this, here’s a great simple way to do this, by the way, a podcast can be a great thing, just calling up on somebody and interviewing them can be a great way. I believe next week, there’ll be a new episode of my release. With an expert, he owns ABC Company, VC firm out of California, Randall Kaplan. And, you know, companies done billions and billions of dollars. And he talked about something called and in fact, the title of that episode is called 300 letters. And it was an approach he took by being valuable in advance how we got to sit with the founder of sun America, who never gives interviews who sat with him for an hour because of his approach his diligence, being valuable in advance. And, and then he ended up being the CEOs assistant for four years, which he said was probably one of the most valuable personal experiences he had in business, working right next to that person for four years. And oh, by the way, he said his initial one hour or so hour and a half meeting that he had Which will came from this three letter focus 300 letter focus, he said was the longest meeting he had ever had, including in the four years he worked with that person. Right. So it’s a fascinating example of look to be valuable in advance. astras also be be choosy who you decide to be valuable in advance with, right. And then also you got to have some grace about it. Right? Have some grace, like, I’ll give an example, I try to have grace, like, I think you ladies know, I coach, this high school freshman football team. And I’ve got kids who are like superior athletes, and I’ve got kids who’ve never even played football before, and everything in between. Right. So there’s a certain level of grace and patience, you’ve got to have with kids who have zero experience, zero understanding, but they, they want to be a part of something bigger than themselves and develop themselves as a man, as a leader, as a student athlete, right, in that example, apply the same thing in business. So as you meet people, having grace doesn’t mean you have to give all the same amount of time. But having grace, if I were to also put have, you know, that would be my word for it, Have some patience, have some grace. Because those people know people who you would never expect that they could know, if you’re just nice to people, you know, Joe Polish has a great quote, he said, Be nice to the people on the way up, because there’s the same people you meet on the way down, right. And it’s just a great way to look at things like one of the perceptions I have, is, I love when I’m actually active in public with people and going out to dinners and stuff, I love to actually watch how people treat servers, I learned more about that person in about 30 seconds of how they treat a server at a restaurant, then almost all the interaction I can ever have with them anywhere. Because it says a lot if they’re respectful and nice and charming and funny. Like, and they treat them with respect that person with respect, like, I can trust that person. But if they’re kind of like shady and sarcastic, and demeaning, and all that sort of stuff, putting them down or putting the service down or whatever. And then that goes a long way in my discernment of like, Am I gonna spend much time with this person moving forward. I mean, and this goes in all walks of life, this can be dating, it can be business, it can be an athletics, all kinds of places, it’s just a really interesting way to look at things. So step one be valuable. I hope that was valuable for you as well, that just a little context. So Anna, thanks for stimulating that. Now along with that, is look at yourself as planting value seeds along the way, right now, this shouldn’t be anything new, we’ve covered versions of this. So you plant your value seeds, right? And then ultimately, you’re planning value trees, or they’re growing into trees, right? As you plant these seeds, some germinate more than others, right as you go on your, your seed journey, right? So plant value trees, and then that leads to step two. So step one, be valuable. Step two, ideally, make it cool and compelling, make it interesting, make it fascinating, make it more of a dialogue, if you can, versus just a one way conversation, right? Make it cool and compelling. Now the problem with this is, you know, outside of the our community here, like outlook, call it the room outside of this space. The unfortunate part is most people don’t view business the way you probably do, or the way I do. Right? They look at it very differently, like in our community here. You know, we look at, like, what do we do? Right? When someone asked what do we do? Right? You guys understand what you really do, right? And outside of our space. Like if you go to a conference, and you talk about marketing with a bunch of marketing geeks, like I’m sorry, I might that might not be the right label for you. I consider myself a marketing geek. I you know, I love I love marketing. I love talking about it. I love sales. I love talking about growing business I love talking about right, put me in a room with a bunch of accountants not such a fun experience, right? So we all have our place, right? So if we go to a room where people are talking about growing businesses and impact and making a bigger difference in the world, and using marketing and sales to do that. It’s like ah, like my home I place but outside of that, which is 99% of others. They don’t view even the words the same way. So here are a couple things to really keep in place regarding terminology. Right? realize, perhaps you’re not in just sales, you’re really focused on influence. Right. So when you speak of sales instead of speaking and again, this is the 99.9% outside of our Culture outside of like, the, you know, the place where it’s everybody loves sales everybody loves the marketing room loves growing a business, but 99.9% doubt. So instead of calling it sales, you might consider calling it influence instead of calling it marketing. You might call it storytelling, right in instead of a referral, even like even the word referral has negative connotations based on research. So instead of calling it Hey, can you give me a referral? is considered calling it an introduction? Hey, could you make an introduction? Or another version, depending on context of this? And I’m going to go deep and layers here is, could you make a recommendation? People love to make introductions, and they love to make recommendations, or depending on context, another version of this, hey, is there someone you could nominate? Right? So instead of referral, consider introduction, recommendation or nomination, right? Those little distinctions can make a significant difference. Right?Instead of ‘referral,’ consider ‘introduction,’ ‘recommendation,’ or ‘nomination.’ Those little distinctions can make a significant difference. - Dan Kuschell Click To Tweet
So like, what if you got these in place? How would it impact you? Could it make the difference between repelling somebody or pushing someone away? Or even chasing them away? Right, I often can you guys. You ladies have probably heard me refer don’t make sure you’re not in the sales prevention department. Right? Be in the attraction part. Right? What kind of impact would it have with just those subtle shifts in your language, another version, like lots of people have continuity models, right? Or recurring revenue models. And they talk about Oh, their renewal is coming up. Oh, my clients renewals are coming up. internally in our culture, we don’t, we don’t talk about these things in terms of renewals. We talk about them in terms of anniversaries. Right. And just think about the difference in how that feels. Ooh, you have a renewal or I want to celebrate your anniversary. Big difference, right? We can increase just based on one word or shifting the the framing of words language linguistics, to give people a positive feeling. Versus like, ooh, reminder, renewals coming. I don’t want to pay my renewal. But I want to celebrate your anniversary. Oh, yeah. Like when people celebrate my anniversary or birthday? Right? Think about that. Right? Same thing.
Anna Fruehling 22:22
Let them think about that. Dan, because that’s what we do in our community. And you just made my day, you just made you just earned your beans for that one tip. So beautiful.
Dan Kuschell 22:35
Similarly, with the word referral, Hey, can you bring me a referral? Do you know a referral referral river river? introduction recommendation nomination, right, depending on context, think about what that would mean for you. Step three, in this make it easy for them to make those introductions, recommendations and nominations. Now there’s, again, hundreds of ways to do this, right? I’m going to try to make it so low, the goats can eat it, which is a saying my friend Dean has. So a couple ways to think about this. Google did this. They made it so low that goats could eat it. They have 30 million customers, right. And then now it’s a it’s actually over a billion. And they use this approach by invitation only. It was a nomination or recommendation. Right? Or in this case, it was by invitation only. That was their way of saying it by invitation only those were being sold online at one point. In fact, I’ll talk about that. So Google launched on April 1 2004, with their Gmail, which was by invitation only. Okay. And they only allowed 1000 people to be invited. Initially, did you know that you can go look up the story? I think it’s on Wikipedia. Right? Then they allowed friends and family beyond that. Right. And there were a limited number of invitations, some sold on eBay, for pretty significant amounts of money. You know, maybe you’d consider a lot maybe not but $150 or more on eBay at some at a different point. So what how would having like an invitation model impact you? Right? Think of it like a wedding invitation? What if you could create a elegant invitation or by invitation only model where people got certain asset assets or certain perks or certain things that maybe the general public wouldn’t just by making that recommendation that invitation that recommendation, etc. Right? How cool would that be? And what kind of a cool experience would it great, right? Another case study, hotmail grew to 1.5 million users in just 36 months. Right? How did they do it? Very similar approach. In the bottom of every email when they gave everyone a free account, if you remember back in the bottom it said psi love you get your free account. Right. Psi love you get your free account. Well How could you apply that? What if in your emails you put psi love you get access to our amazing free XYZ community? Go here now. Right? Basically you put them in your Facebook group where there’s all kinds of interaction and social proof and buzz and so much more. Right. So hotmail launched July 4, Independence Day 1996 by jack Smith, and Sabir Bhatia, again, you can probably go look this up on Wikipedia or other places, right? And it was PS I love you get your free Hotmail account. And that grew to 30 million users in 36 months. So what could you put in place? Right? So not only could you put this in your emails, you could have your team if you have other team members, you could have virtual assistants, you could have Think about this. What if every email that came in? Do you get a fair amount of emails that come in your inbox? Well, what if you put a bounce back message on it that says, hey, thanks for your message, someone will get back with you within 48 hours or less, right? In the meantime, PS we love you check out some of our amazing resources at and maybe it’s your free group that you might want to have them a part of, or it could be an invitation to opt in for your free checklist. Or it could say PS, when you’re ready, here are a couple amazing ways we can help you 123 you’ve seen versions of this. Hotmail and Gmail were the originators other people today have kind of adapted it, a guy named Dean Jackson, in some ways gets credit for this, but it was actually Google, Gmail and hotmail that invented this by invitation only method, right? So what could you put in place, right, one or two or three ideas that you can get in place? Right, whether it’s related to your renewal anniversary birthday time, or to using invitation, using recommendation, using introduction, using nomination as a way to have people move forward with you versus the standard? Oh, do you know of a referral? Right.
Now, I also want to show you a traditional way to look at referrals, right. So think of your referral systems as a series of links in a chain similar to what we’ve described and a lot of the marketing. Right, the referral system can be a simple way to look at that, too. So step four is kind of where the rubber meets the road. How do you make it real? Right? How do you make it real? How do you make it easy are so low that your clients just thought it’s easy, right? So here are a couple ways to think about, here’s five easy things you can put in place starting today. Right? Number one is think about what could you give your clients, you might put out a pre written message to give out by email, or even physical physical package. So it’s pre written pre done, they just cut and paste it. Or it’s pre packaged, and you give it to them and say, send this out to your, your connections. Okay. I did this for one of our clients. His name is Steve Adams, Stephanie has gotten a chance to work with them. And a couple other of our clients have gotten a chance to work with them, and gone deeper with some of their health coaching. Right, was a pre done package. I actually wrote the copy for the whole thing for Steve and his team. And they put together an amazing little package, and they send it out is like a gift. And it is a gift. And I paid for that. To do it because I love what they do, right? But we took something where hey, you’ve got something of value. We could team up together. You’re not competing with me, right there in the health business. I’m in business growth. How can we collaborate? We both win. Right? So what’s a pre written message you could give up to your potential best advocates, right? Or you could pre do a video. Right? Now a video could be an online video, or you could put it on something and shipped to them. I’ve done both we’ve done both. What could you do? Like think of the impact? Like what if you here’s a way you could do it? What if you got somebody gift on Amazon? But instead of the traditional way you actually had it shipped to you. And then you took a card that you hand wrote and say, Hi, Anna, congratulations on all the amazing success you have I recorded a personal video for you go to Anna.breakthrough3x.com. So it’s got what’s called a pearl personal URL URL in it, right. And now, when Anna gets this nice gift, there’s this personal URL and it says, hey, it’s Dan. I just wanted to congratulate you on everything you’re doing. And it was a personal video. What would the impact of that be? Think about that. Right now, you can think about these things like in the beginning what I would encourage you to do is like look at your top 10 or top 20 best clients you got. Right? Maybe they bought the most maybe they are engaged the most maybe they love you the most maybe they’re applying what you do the most. But however you might rank rank it, right? Think of it in the top 24 now then you can go to other tiers and then go okay, how can I scale this to all my clients if you have a bunch, right? This again moves away from like traditional hokey pokey. Not that affiliate campaigns can’t be successful, because it can be immensely but most people start there instead of this kind of higher value higher, or maybe unique experience model that we’re talking about. Right? So a video you could give up. Remember, this goes back a couple years, I got I took the same approach right here that I’m talking about. And I got echoes. And I had my team create a walkthrough video of some interesting and fascinating ways to use echoes. And then I put an intro video on the front of the video of them doing the walkthrough. This is before echos became so you know, kind of mainstream now. But this is maybe even, maybe even 10 years ago now that I think about it as I’m really thinking about it. But we put together like 10 of these personalized packages. And man, it was a lot more work than I thought it was going to be. Right. But I’ll tell you the impact that it has, I still have people who think of me today and I’m thankful that you know they do, right and introduce us to their potential clients that could be a good fit for us. And more, right, those personal experiences can matter. Even doing something like on if you have a Vimeo account, you can do this with loom By the way, there’s, you can even do this with zoom. Right? But Vimeo allows you to record a quick link video. And you can make introduction, hey, I recorded a video for you. It just creates more of a 360 degree view versus like an email by itself. I’ve tried to do most of my introductions now by video, not by handwritten text, because it just adds personalization and context.I try to do most of my introductions now by video, not by handwritten text, because it adds personalization and context. - Dan Kuschell Click To Tweet
Right. And it does take a little bit more work. And people I think, subconsciously appreciate it a little bit more. So what could you do? Right? And how could you apply it to your top 20 clients or top 50? Right? Next, you could also record an audio message. Right? If you’re around me for a continued amount of time, you will no doubt see me do this. If you haven’t seen me do it already. Where I get into a conversation instead of waiting to do something I’ll record an audio and connect people on it either by email without audio, or by text if I have the their phone number on the spot delivery, right? on the spot. Value people appreciate that. Because it’s just easier to type a little text or type a little email or wait, try to do it now. Right? What could you do? Right? What could you do to liven it up? That creeped up? Could you set up a custom page where you could give out exclusive access to a series of tools? Right? That’s almost like gated, right? It’s like a mini mini example of some of what you might do the amazing work you do that if someone makes an introduction, they can just take them to that page, and they kind of now get a pulse for you. Some people call this an online wild package. Right? An online wild package, right? Where you can give out a series of tool and that works 24 seven, right? Another can you create a form to invite, recommend and nominate others, right like a webinar or others. And I’ll show you an example here in a second, which some of you already know. But you could create an online forum for them to make it easy. You could create a physical form, you know, we’ve got a form that I’ll show you and I’ll give to you so you can model it. But there’s a gal named Alison she’s pretty well known, met her a Genius Network. We talked to I actually did a presentation like this for that community. And she got so excited about it because she was hosting a conference I believe with like 300 women. And I said yeah, this is pretty simple to do. Just get up there and teach them the concept of referrals and then invite them to make recommendations, introductions and nominations. She told me she got over 300 referrals slash introductions filled out full info, first name, last name, email, phone addresses 300. She said I got too many I couldn’t even keep up with them. What a great problem to have, right? I just asking. Keeping it simple making it I’m gonna actually give if it’s okay with all of you. I want to give you an example of the form to use that you can model for your own business and copy model mine Right, which was what she modeled for her business really, really simple, right? So here’s another example. You can check this out. I won’t spend much time on this. But you can just go check it out yourself. If you meet someone who you think wow, they would be someone who would be like minded like spirited, who’s looking to grow their online business, simplified digital marketing wants to get more clients daily. And maybe you don’t know what to say, or how to say it, you can go here right now and open it, you can open this up right now. But check it out later. But go to invite.breakthrough3x.com. There’s a pre written text done for you that you can edit any way you like. But all you do is drop your name in, you drop their name and email in, you click Send it open up the browser, you enter their email, and then it’s already pre written and pre done. Right? super simple to make it easier and simple. And again, you can edit it, so make sure you edit it based on your comfort level of what makes sense. But we found in my research of doing this for, you know, talking to so many people about the idea of intro what holds people back I do you know, I met dinner, I meet somebody, I don’t know what to say about so and so well, what if you didn’t have to figure that out? instead? Now you can use an app like this, go to invite that it’s pre done, just send it to him can send it by text, send it by email, either way. Easy peasy, right? You could model that. And I want you to model that. Right? I invite you to model that makes it easy to make the introduction. Drop the name and click the button. away you go. What could you get in place? Right? What could you get in place like these things? Right? Those five simple steps. Right. So here are the four steps for you to get more referrals, introductions, nomination, and more. be valuable. Make it cool, make it easy. Make it real, really simple. Make it valuable. Make it cool, make it easy and make it real, right.Make it valuable, make it cool, make it easy, and make it real. - Dan Kuschell Click To Tweet
So PS, we love you. If you know right fit, invite them by filling out the form which I’ll show you here in a second. I’ll pull that up on the screen so you can see it. And again, I’m gonna send this to you. So you can see it. And oh, by the way, Rumor has it that anytime you put a puppy dog in a presentation in increased response, endorphins and a whole lot of things. So you can model that too. Anyway, thanks for listening to this episode of growthtofreedom.com. Are you struggling to get a steady flow of new clients every day, or maybe hit a plateau or hit a wall and growing your business? Let’s help you solve this problem today. Let’s review your business and have a conversation. You can do that for free today at breakthroughstrategycall.com. That’s breakthroughstrategycall.com. In addition, if you’re looking for a simple way to implement some of what we’ve been talking about in today’s episode, I want to encourage you to get our free small business toolkit. You get that at activate.breakthrough3x.com, that’s activate.breakthrough3x.com. If you’d like access to the special resources and all the show notes for this special episode, make sure to visit growthtofreedom.com.