Dan Kuschell is an accomplished entrepreneur, business advisor, and author. He currently runs Breakthrough3x, a company that helps founders and entrepreneurs triple their profits and impact without multiplying their workload and their stress.
Dan has owned 11 companies since 1992, building multiple businesses with revenues exceeding eight figures before selling. He is also the host of the Growth to Freedom podcast, where he interviews industry leaders and experts in a variety of fields.
Here’s a glimpse of what you’ll learn:
- Dan Kuschell’s HOP method for business: humanize, optimize, and personalize
- How Dan helped a client simplify his marketing strategy and generate over a hundred new clients
- The four tools you need to scale your business to success today
- Where to access more of Dan’s business wisdom and insights—for free!
In this episode…
Have you tried all the sophisticated sales systems out there but still haven’t seen a difference in your business? Do you want to generate more clients without all the fancy-pants technology and complex funnels? According to Dan Kuschell, there’s a better way to grow your business—and all it takes is four simple steps.
Dan has helped numerous entrepreneurs get more clients and scale their businesses to success. As he says, the secret is to simplify your sales strategy. That’s why he created his HOP method: humanize, optimize, and personalize. And by using this method, alongside Dan’s four simple steps, you can start generating more clients and making a greater impact today!
Join Dan Kuschell in this episode of Growth to Freedom as he shares his simple method for generating more clients this week. Dan reveals the four steps you need to take to grow your business and explains how you can start eliminating complex technology from your sales strategy. Stay tuned to discover how Dan can help you make a greater impact, have a bigger reach, and generate dozens of new clients by the end of this episode!
Resources Mentioned in this episode
- Growth to Freedom with Dan Kuschell
- Schedule Your Breakthrough Strategy Call
- Free Mini Business Growth Toolkit
- Dan Kuschell on LinkedIn
Sponsor for this episode
Thanks for listening to this episode of growthtofreedom.com.
Are you struggling to get a steady flow of new clients every day? Or maybe hit a plateau or hit a wall in growing your business? Well, let’s help you solve this problem today. Let’s review your business and have a conversation. You can do that for free today at breakthroughstrategycall.com. That’s breakthroughstrategycall.com.
In addition, if you’re looking for a simple way to implement some of what we’ve been talking about in today’s episode, I want to encourage you to get our free small business toolkit. You can get that at activate.breakthrough3x.com. That’s activate.breakthrough3x.com.
If you’d like access to the special resources and all the show notes for this special episode, make sure to visit growthtofreedom.com.
Want a steady, predictable flow of clients daily?
I have a handful of hand-picked, high-level clients I work within small groups or one-on-one. We go beyond typical consulting and coaching. We help YOU implement, get clients, and grow with less stress.
We meet on a regular basis to look at what’s working, what’s not, and what you can do to move the needle forward week by week and grow continuously (all while reducing stress and complexity in your systems).
We discover holes and gaps in your business, where you can tap into profits and opportunities you’re missing, and help with everything from hiring teams to revamping your models. We’ll help you design and build new funnels, as well as strategize and implement massively profitable, repeatable revenue and marketing campaigns.
And where needed, we have our team help implement.
In some ways it’s like having both an outsourced CEO and CMO on your team.
If you want to go deeper and create a personal plan to get unstuck, stop the leaks in your business, ultimately free yourself from your business, or get your next BIG Breakthrough, let’s have a Clarity Call.
You’ll walk away from it with clarity, new insights, and actions you can take to exponentially grow your business… to grow with less stress — even if we never work together.
To reserve your Clarity Call, go to BreakthroughStrategyCall.com or send an email to email@example.com with Breakthrough Strategy Call in the subject line.
PS: As we’re heading into a period of change in advertising and economy shifts, if you know of someone who is looking for effective strategies, here are 3 ways we can help.
#1 – Send them to our Podcast (over 200 hours of insights and strategies) at: www.growthtofreedom.com
#2 – Forward this episode to them.
#3 – Make an introduction to connect us at firstname.lastname@example.org and/or encourage them to schedule a Clarity Call at: www.BreakthroughStrategyCall.com
Dan Kuschell 0:00
Welcome to growthtofreedom.com, the show that brings you inspiration, transformation and leadership, helping you connect the dots, see the blind spots and get unstuck. So you can go out and generate more leads, more sales, more profits. More importantly, so you can go out and have a bigger reach, a bigger impact and make a bigger contribution. All right, I thought I’d take just a couple minutes. Because I’ve been getting a lot of people who’ve been saying to me, Dan, how can I go out and get more new clients without a bunch of fancy pants technology without a bunch of confusion, automation funnels, etc, etc, etc. So I thought I’d take just a few minutes right here, right now to walk you through exactly how you can go out there and apply this simple method to get new clients this week without funnels, automation, or a bunch of fancy pants technology. Right? So why is this important? Well, if you’re at a place in time, where maybe you feel stuck, or maybe you feel, you know, you’re, you know, in confusion, you’re in overwhelm, you’ve tried a bunch of stuff, only to be disappointed. Maybe you spent all kinds of time you spent all kinds of money, and you found yourself completely burnt out and disappointed by the lack of results. I think you’re going to love what I have to share with you right here and right now. Why is it also important right now, more than ever, advertising costs are going up, the iOS changes inside of big blue and other places are changing the way you and I have the potential to do business. So what is the alternative? Well, the alternative is to simplify a handful of things, simplify something we call HOP: humanize, optimize, and personalize, like what would happen for your business. If you could simplify, you could humanize you could optimize. And you could personalize the experience more maybe would you feel more comfortable, right? Instead of all these fancy pants sophisticated funnels that really create a disconnection in so many ways? What if you could create an amazing connection with your potential future clients, your potential current clients and or your prospects and a whole lot more. So those are a few benefits, you get to simplify. You get to humanize, you get to optimize, and you get to personalize as well as Connect now, you know, a quick story what this stems from I’ve had several conversations this past week with a few of our current clients. And what’s what’s amazing, is, you know, there’s times when we can just feel complete, overwhelm, and disappointment. I know, for me, there’s been many times where I’ve built and put hundreds of hours between myself and our team, to the grind, if you will, it grinding it hard to then launch something to then have it fall flat at times, right. And we all go through versions of that, well, what if there was just a simpler, easier way.Instead of all these fancy-pants, sophisticated funnels that really create a disconnection in so many ways, what if you could create an amazing connection with your potential future clients? - Dan Kuschell Click To Tweet
And so what I want to share with you is Bruce’s story. So Bruce is a client. And Bruce got started some time ago. And Bruce was maybe like you, only his industry was a little bit different his industry was and his art. And his passion is maybe working with artists, maybe like you, right. And he wants to help artists have a bigger impact and use art as a vehicle. And he wanted to build his coaching and training business around art. Only it was following all kinds of experts, right, you probably know some of the names of the experts and some of the technology pieces that he was likely using. And some of the automations he had been taught to try to put in place and all of that left him confused. And when we met I said, Hey, Bruce timeout. What if we could simplify this whole thing, overall? And so what did we do? We said, Bruce, let’s get rid of the idea of all these fancy pants funnels, all of these automations all of these email systems, all of these technology, you know, platforms. What do you enjoy doing? He says, Well, I love I love teaching, and I love inspiring people. And so we said, Bruce, can you set up a zoom, a zoom call? And he said, Well, yeah, Dan, I could set up a zoom call, that’d be pretty easy. And so we set had had him set up a zoom and I said, Well, okay, well, here’s an email, or a couple emails that you could send out. Do you think you could send these out? And he goes, Yeah, and I go, Well, how big is your list? He goes well, between my internal list and all my social media followers, I might have like 400 total people 400 total people, which is not a lot, right. It’s it’s not a lot of people. And you said okay, send those invitations out. Well, what happened? Well, Bruce for his very first training that he invited people to Using zoom and not all the fancy pants tech stuff, you just invited him to his zoom meeting. He had 125 people register. He had 75 people show up, he did his presentation, the end of his presentation, he said, if you’d like to move forward, here’s what I got. Here’s what to do for you. Here’s what it means. And here’s how to get started. Pretty simple, right? He had five people enroll for his coaching and training business. And so we came back out of that, like not a huge success, but like he got five new clients that week five new client, what would your business? How would it change your business if this week, you could set something this simple up and get five new coaching or training clients or consulting clients or service clients or high value premiums, clients or whatever? So the simple way he could do it just to connect and bond, humanize, optimize, personalize and simplify. And when we regrouped, he said, Bruce, what did you like most? He said, Man, I really loved it. I love teaching. I love inspiring. So great. Well, what if you just repeated this every week, for the next few weeks? And then he said, Dan, I’d love to do that. Let me do that. I said, Okay, well, let’s do that. And so he did. And long in the short of it is he repeated this the next week, and the next week in the next week. So after four weeks, 30 days, Bruce had generated over 39, new coaching and training clients for his business. And he kept going, and he repeated it the next four weeks, and the next four weeks after that. And after 90 days, approximately 12 weeks, four times the 12 weeks, he had over 117 new clients in his coaching training business. And on top of that he had built a recurring revenue model between four and $5,000 a month. Now I asked you, how would it impact your world, your life, your business today if you could take something so simple, eliminate all the automation stuff? I know there’s a lot of experts priding themselves. I’m teaching you all this fancy pants stuff. But what if you could simplify it? What if you could just get into a conversation? What if you could just make an invite? What if you could just pique someone’s interest? If you could do your presentation, and then you can invite them to move forward with you. And you can just simply make the offer? That’s as simple as here’s what I got. Here’s what it’ll do for you. Here’s what to do next. And lo and behold, what if you had what happened to Bruce happened to you? Right?
So I encourage you that it’s so much simpler than you’ve been led to believe it’s not your fault. I know, there’s so many experts teaching all the fancy pants methods out there, I want to give you a couple tools to do this, essentially four main tools to get this done. Starting today. Number one, is you can go get zoom if you don’t have it, right, so you can use zoom to set this up. And you invite people to your zoom meeting or your zoom webinar, pretty simple to do, you just set up the page inside of zoom. And you can invite people in, they’ll register with their name and email address. And also phone number if you want, right or you can use a platform like stream yard, go look up stream yard, and it’s a very similar process. Right number two, you then invite people to the meeting or the webinar, right? You just make an invitation. So hi, I’m hosting a new free live training coming up that will show you how to get x and y without the pain without the problem. Here’s the link to join us. You could make that simple invitation to the people that you might know private message LinkedIn, social media, and your email list, which is what Bruce said. Step number three. When you show up for the meeting, you do a presentation. Now for Bruce, he’s an artist. Right? So what did he do? He showed people how to paint like one week it was a tiger one week it was a it was a horse one week it was a fox one week it was a, I don’t know an oxen, right, another week, it might have been a turkey. Here’s the key, the fundamentals that he would walk people through every presentation were similar, right? If not the same, but the outcome of the art was different. And there’s a lot you can learn from how you present that and then by all means. Step number four, you do your presentation, and then you make an offer, make an invitation to move forward. And how do you do that real simple. Here’s a simple formula. I think I first learned this either from a guy named John Carlton or Gary Halbert or both. And it’s, here’s what I got. Here’s what it’ll do for you. Here’s what that means. Here’s what that gives you. And here’s what to do next. Just lay out your offer that simple and make it easy for people to say yes to move forward with you. And I asked you like number one, what would it be worth if you could simplify your business like we were talking to a private client today and one of the rabbit lations they had and they run a big giant business millions of dollars and they have people who show up for their automated webinars where like they’ll get 10,000 registrations. It’s amazing. However, they still feel like at time something’s missing like this hop, we call it the hop, a HOP: humanize it, optimize it, personalize it. So it’s not necessarily an either or It’s an end for their business. But maybe for you, if you’ve tried all the fancy pants tech stuff, if you’ve tried all the fancy pants, sales systems and all the fancy pants automations, and it’s just not clicking for you yet, I encourage you, here’s a simple easier way you can get started this, like, you can make the decision today to put these four tools in these few steps in place. And within 72 hours, you can get this launched and tested. And then you could repeat it easily every single week, right without feeling strain or without the distress or without handcuffs or burnout or overwhelm or all the things that may get tied in with that. Right. So how would it impact you? And how would it impact you?We call it the hop. HOP: humanize it, optimize it, personalize it. - Dan Kuschell Click To Tweet
Another one of our clients evolved this model beyond the simple testing, and then they put the automations in place. And now they have our company, have our team implement all of this stuff for them. Why? Because it’s proven, it’s working. It’s generating clients, it’s generating sales, it’s generating a whole lot more. So I asked you what would it be worth to simplify, to streamline, to get a steady flow of new clients every single day without the typical stress or had and you could have a feeling and a sense that you were making a bigger impact. And you could humanize the opportunity, optimize it and personalize it at the same time, this simple method we’ve just walked through will give you a chance to do just that. And I’m free to test this, I challenge you to test it and put it in place. And let me know how it goes. And if you want to reach out and go deeper with us, right and you want help, then what I would share with you is this, let’s make it really, really simple. We offer one-on-one, mentoring and implementation services for those who need it, want it. Right. So if you’re looking for help around automation, or building your sales models, or building your offers, or building your messaging, or, you know, writing the copy for all the things that are related, or emails or all these sorts of things, you just need a helping hand guide by your side almost like a outsourced virtual CMO or an outsourced virtual CEO. You just want that extra layer of wisdom, insight strategy, and more than let’s see, oh, let’s see if we’ve got a good fit. And I make it really, really simple. You can go to breakthroughstrategycall.com, that’s breakthroughstrategycall.com, you can schedule a call, there’s no risk, there’s no fee, and there’s no obligation for the call. What are we going to do on this call is we’re going to number one, we have a business assessment that will take you about two to three minutes to go through, it’s going to assess over 120 data points in your business in a very simple, cool, simple way. Number two, when we have the conversation, you’re going we’re going to identify where are you right now? Where do you want to go? We’re going to help identify like, what are the biggest roadblocks and obstacles getting in the way maybe the blind spots are gonna help you uncover those, we’re gonna help you get unstuck. And then we’ll offer you the solutions that can help you and if and only if there’s a good fit, we may invite you to move forward with some of the options we make available. So to take advantage of that no risk, no obligation, no fee, call, you can go to breakthroughstrategycall.com, breakthroughstrategycall.com, it’s 100%, free call. And we’ll walk you through our strategy, we’ll give you access to the business assessment, which we’ve had many people go through this business assessment and said that assessment alone was worth 1000s of dollars to them. Now, I don’t know what it’ll be worth to you. But if you don’t do anything, what I do know is if you do nothing, you’ll get nothing, you’ll have no new insight, you’ll have no new revelations, you’ll have no new opportunity. And I certainly can’t promise you that you’ll be like Bruce, or, you know, the 1000s and 1000s of clients we’ve worked with in all the different businesses I’ve had over the last 27 to 30 years now. You know, in working in 180 different industries and over 13 different countries. I can’t promise you any of that. But what I do know is if you’re looking for a way to get a steady flow of new clients to stand out from the crowd to simplify, so that you can get out of the day to day of your business to get free. Right from all the pressure of your sales, your revenue, your growth being all on you. And you’re looking for an operating system that can be installed to help you grow without it being on you. Then let’s talk let’s have a conversation and see how we might be able to help you you can go to breakthroughstrategycall.com, that’s breakthroughstrategycall.com. Again, I encourage you take action, simplify, humanize, optimize, personalize the experience. And when you do, you’ll connect with more people, you’ll have a bigger impact. You’ll have a bigger reach, you’ll make a bigger difference. You have a bigger contribution if that’s what you want. Test it, apply it let me know how it goes. If that’s not what you want, well, hey, then I guess keep doing what you’re doing and all that sort of stuff because maybe you’re crushing it right now. And if you want help to implement some of the things we’re talking about or just want to get a new set of eyes and insights on your business, and go to breakthroughstrategycall.com. That’s it for now. Seize the day, make it a great week. See you next time on another session. Be great.What would it be worth to simplify, to streamline, to get a steady flow of new clients every single day without the typical stress? - Dan Kuschell Click To Tweet
Thanks for listening to this episode of growthtofreedom.com. Are you struggling to get a steady flow of new clients every day? Or maybe hit a plateau or hit a wall and growing your business? Well, let’s help you solve this problem today. Let’s review your business and have a conversation. You can do that for free today at breakthroughstrategycall.com, that’s breakthroughstrategycall.com. In addition, if you’re looking for a simple way to implement some of what we’ve been talking about in today’s episode, I want to encourage you to get our free small business toolkit. You get that at activate.breakthrough3x.com, that’s activate.breakthrough3x.com. If you’d like access to the special resources and all the show notes for this special episode, make sure to visit growthtofreedom.com